Sami Yusuf, a British singer-songwriter, composer, producer and multi-instrumentalist musician, took to the Social Media Station at the Sharjah International Book Fair, SIBF, 2015 on Saturday.
The star released his first album when he was 23 years old, ‘Al-Mu`allim’. "My father was a musician," he told the assembled crowd, "so music is in my blood".
Yusuf was recognized by the UK daily, The Guardian, as the biggest British star in the Middle East with 34 million albums sold to date, and he had one of the largest live concert gatherings ever in Istanbul with over 250,000 people attending.
The singer has a house in the UAE and said he loved this part of the world and visit as often as he can. Speaking to his fans, Yusuf said, "In my heart I follow the Islamic tradition, even though I have British nationality, I’m from Persian decent and so I have this ethnic background. I can speak Arabic a little but more like a six year old child." Yusuf said social media was very important to him as an artist. "It is very important, it’s what me and my music is all about, inclusivity, reaching out to people, bringing everyone together. Social media is essential in what I love to do and for connecting with my fans." Yusuf was interviewed by renowned American broadcaster and blogger Jasmine Brett Stringer, who had presented an interactive session about blogging prior to Yusuf’s appearance.
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