The 27-year-old's production company, July Moon Productions, filed a trademark with the U.S. Patent and Trademark Office back in July.
According to the filing she will be creating a beauty line under her name, Selena Gomez.
The line will include a long list of beauty products that includes 'fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers and essential oils.'
Back in 2011 the Come And Get It singer launched a fragrance with Adrenalina Inc. but she has yet to break into the beauty space otherwise.
celebs who have recently gotten into the beauty industry.
Kylie Jenner has shown that a beauty line can create a billionaire, similarly Kim Kardashian has branched into a namesake beauty line, and Rihanna created Fenty beauty, among others.
Though the Springbreakers actress is just dipping her toes in the beauty pool she is no stranger to launching collections.
She paired up with Coach last year to create ready-to-wear fashion and her partnership with PUMA was started back in 2017.
With the athletic brand she has created multiple collections after penning a $30 million deal.
Selena is still the fourth most followed person on Instagram with 154 million followers. And Page Six reported that one post from her earns the brand $3 million in sales, so her social will likely be an asset for her own launch.
The trademark was filed just over a month ago and she has yet to make a statement on the brand.
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