Pepsi and Lays have launched a Ramadan campaign across the region through the release of a new video clip featuring the voice of Emirati singer Hussain Al Jassmi.
Also starring beloved celebrities from old and new eras such as Saudi football player Jamal Bajandouh and Haitham Zaki, son of the late legendary actor Ahmad Zaki, the clip has been filmed using a unique technology that superimposes scenes from classic Arabic movies onto a live set.
As part of the campaign, PepsiCo will also be distributing ten thousand gifts to kids in need.
