He wowed the crowds last month while headlining the Super Bowl Halftime Show.
And on Friday, The Weeknd tweeted out news to his fan base that a new song was 'coming soon…' via a trending delivery mechanism.
'new song living in NFT space. coming soon...' the artist, born Abel Makkonen Tesfaye, tweeted that afternoon.
NFT, standing for 'non-fungible token,' is an emerging market within blockchain where artist and celebrities sell their single-impression unique digital art and goods, known as the 'token'.
Stars from Ashton Kutcher to Grimes have utilized NFT, and sales from within the market have already totaled in the multimillions.
The token is often an image, animation, song or video in the form of a digital element living on a blockchain, and it can even be a tweet, photo or screen-capture.
The Weeknd, 31, will release the new yet-to-be-titled song as his first music since last year's acclaimed smash hit album After Hours.
The news comes after it was reported earlier in the week that the Blinding Lights crooner helped to boost music industry revenues to $21B in 2020, despite a year in lockdown due to the ongoing pandemic.
Millions of homebound music fans contributed a massive uptick in subscription streaming last year, leading global recorded music revenue growth of 7.4 percent, with stars such as The Weeknd, BTS and Billie Eilish leading the way.
The market reported total revenues of $21.6 billion, marking its sixth consecutive year of growth, industry trade body the IFPI said in its Global Music Report on Tuesday.
2020's top-selling single, in fact, was The Weeknd's Blinding Lights.
That was welcome news for the Often singer, who in spite of widespread praise and high streaming numbers for After Hours failed to garner even one nomination at this year's controversial Grammy Awards.
© Associated Newspapers Ltd.