Eros Group awarded SuperBrands 2011

Eros Group, the sole distributor of world-renowned brands Samsung, Hitachi, Linksys, Candy & TCL and one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East, has been awarded the prestigious SuperBrands 2011 Award.  The UAE SuperBrands Council, a ten-member group made up of eminent figures from the business world, awarded Eros Group the highly sought-after 'SuperBrand' status after comprehensive evaluation.

Eros Group was chosen as one of the SuperBrands along 60 other brands in the UAE from over 700 brands that were reviewed. Mr. Niranjan Gidwani, Deputy CEO of Eros Group said, “We are extremely honored to be a SuperBrand and would like to take this opportunity to thank all our stakeholders and customers in the UAE for their continued support and trust espoused in Eros Group. All the brands under the wings of Eros Group have helped us achieve a reputation of consistency and excellence. Growing market share, with increased seasonal retailing during DSF & DSS are prime attributes to our success.”

The SuperBrands organization is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The SuperBrands Council in each country is comprised of individuals who have shown exceptional aptitude in business and who have a thorough knowledge of that particular country's markets and methods of business.

Eros Group is a 44-year old company and is part of Badri Group of Companies, which comprises over 10 business enterprises, each known for its consistency and reliability, market products and services of highest quality, thus placing the Group as one of the leading groups in the UAE's business community and beyond. Eros is fast achieving its objective of becoming the leading supplier of electronic and digital products in the Middle East region. Eros Group has been built on a four-decade old tried and tested philosophy which is to maturely respond to the needs and demands of the industry while constantly identifying new avenues to raise the bar in order to be a contemporary organization.

Eros Group made a humble beginning in 1967 with the Hitachi range of products, and over the years the company diversified and today, in addition to marketing Hitachi’s range of electronic and home appliances, it markets Samsung mobile phones and digital products, Lennox air conditioning products, Candy home appliances, TCL LCD & LED TVs, BenQ LCD TVs and has recently added FLIP and SONOS products to its product portfolio. In 2009, Eros Group commenced operations of its IT Division with launch of Samsung IT products followed by Linksys by Cisco, Targus, A-Data, Speedlink gaming accessories and Sentronix Auto Wallmounts. 

Customers can also follow Eros Group on Facebook at www.facebook.com/EROSgroup to keep attuned on their other achievements, ongoing promotions and discounts.