Etihad launches “Essential Abu Dhabi” campaign

Etihad Airways has designated 2011 as “the year of Abu Dhabi” with the launch of its “essential abu dhabi” destination marketing campaign. Designed to enhance Abu Dhabi’s place as a top tourist and MICE destination, the campaign will see Etihad unveil a number of exciting promotional activities across the globe.

For the first time, all the major tourism operators in the emirate of Abu Dhabi have come together under one showcase umbrella to promote the very best UAE’s capital has to offer.

Hotels, tour operators, dining outlets, shops, adventure parks, cultural attractions and sports facilities are providing a range of offers, to entice tourists and business travellers alike, to spend time in Abu Dhabi with a wide range of fantastic discount offers and deals.

All are accessible with the Etihad Airways Boarding Pass, using the tagline “the pass to the magic”. Visitors flying into Abu Dhabi on Etihad simply present their Etihad boarding card at participating outlets to redeem the offers within seven days of arriving in Abu Dhabi.

Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “Etihad plays a hugely important role in bringing visitors to Abu Dhabi, and essential abu dhabi will give extra momentum to our efforts to promote the capital as one of the world’s best destinations.”