Etihad recognised by Expedia for Airline Campaign of the Year
Etihad Airways, the national airline of the United Arab Emirates, has been recognised by Expedia for the 2010 “Airline Campaign of the Year,” an award presented to the airline that has created the most impactful marketing campaign of the past year, encompassing engagement, creativity, relevancy and stellar results.
Expedia, the global online travel site, has been recognising advertising campaigns since 2007, with awards for innovation, integrated marketing and destination campaigns, among others. Etihad Airways received accolades for implementing online marketing campaigns which utilise brand integration, user experience and engagement, social media and video strategy.
Luca Romozzi, Expedia’s Business Development Manager for the Middle East, said: “Etihad Airways has demonstrated an eagerness to innovate in marketing and find solutions for integrating their brand with our sales distribution strategies. The ingenuity of their campaigns is what makes Etihad a winner in marketing with Expedia.”
Daniel Barranger, Etihad’s Vice President of Global Sales, responded: “Expedia is a global powerhouse in the field of online travel booking, with widely-acclaimed brand appeal and a loyal customer base. To be recognised by Expedia for our success in sales activation through effective marketing is truly an honour, as well as a demonstration of our success in growing the Etihad brand.”
As an airline, Etihad has come a long way in a short time – just like its home Abu Dhabi.
The airline was established by Royal (Emiri) Decree in July 2003 and is wholly owned by the Government of Abu Dhabi with a mandate to operate safely, commercially and profitably.
Expedia Group powers travel to a highly valuable global audience of travel consumers, collaborating with the world’s leading consumer brands to provide incremental demand and direct bookings. Travel agents have direct access to one of the broadest selections of travel products and services on the world’s travel platform.
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