Eton Institute to donate 1 AUD per click as part of a Facebook fundraising campaign for Australian flood victims

Press release
Published January 18th, 2011 - 08:13 GMT
Eton Institute
Eton Institute

Eton Institute, the largest language institute in the UAE, has launched a unique Facebook campaign to help raise money for the displaced victims of Australia’s flood disaster. The Institute will be donating 1 AUD for every new member who clicks ‘Like’ on its official Facebook page this month. The institute, an active member of the community, has spearheaded numerous charitable initiatives including scholarship programmes, free courses and non-profit events as part of its Corporate Social Responsibility.

Dr. Eli Abi Rached, Director of Eton Institute, commented: “The situation in Queensland has become critical, and thousands of people have been displaced from their homes. The Facebook community can get involved in the fundraising process and, with each click of a button; we can raise enough funds to help these people rebuild their lives. This is a small gesture that costs nothing but can make a real difference.”

Eton Institute, headquartered in Dubai Knowledge Village, has pledged to donate 1 AUD (Australian Dollar) for every new member that clicks “Like” on its Facebook page. The donation will be made at the end of the month to the official Queensland Government’s Flood Relief Appeal. This initiative has been enthusiastically welcomed by the Australian expat community in the UAE.

Jessica Ryall, a marketing professional working in Dubai, said: “As an Australian expat living in the UAE, I strongly support Eton Institute's Queensland Flood relief initiative. What a fabulous way to extend support to our home country in this time of need. During the flooding I have felt quite helpless, living so far away from all that is happening in Queensland. This is truly a brilliant idea and shows that we can make a difference collectively to those, whose lives have been so upheaved in this freak natural disaster. Please give generously and thank you Eton Institute!”

To join Eton Institute’s Facebook page and donate 1 AUD for FREE to the Australian Flood Victim’s Relief Campaign, visit and click ‘Like’. Followers are encouraged to share this information with friends and colleagues to help raise even more funds for the cause. For more information about similar CSR initiatives or other services offered at Eton Institute, visit or call 800-Eton (8003866) to speak with an adviser.

Background Information

Eton Institute

We operate with the understanding that languages, communication and culture are fundamental to the human experience and necessary for individuals’ and organizations’ future success. Offering solutions in over 160 Languages since 2006, we have helped thousands of individuals and companies resolve communication challenges through customized solutions, with operations in the UAE.

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