Experience “Confidence” the latest fragrance for men from Rasasi

Press release
Published February 20th, 2011 - 03:29 GMT

Al Bawaba
Al Bawaba

Revive your masculine instinct with the new launch from Rasasi "Confidence" for men; this fragrance is available in an 85ml bottle across all our stores in GCC region.  

Rasasi “Confidence” builds a very strong characteristic trait, giving one the courage to face all odds in everyday life and live life to the fullest. Unleashing a new liveliness and self-belief, Confidence is a one-of-its-kind perfume which reinvigorates users in their quest for more and move ahead with style.  

Talking about the new perfume, Mr. Salim Kalsekar, Managing Director, UAE & GCC Region at Rasasi, said: “Confidence” from Rasasi is unique in more ways than one. As the name suggests, it embodies a sense of adventure, a sense of sophistication and a sense of self-confidence. We are happy to launch this perfume that blends refined-fragrance with full day performance – a result of our extensive research and survey on consumer preferences. Everything from the attractive bottle with exclusive cuts to the content caters to the sense and style of people who enjoy finer things and every challenge in life.”  

Capturing the essence of heart and soul floating in the eternal Confidence, the fragrance is a mix of fresh, woody and spicy notes. “Confidence” perfume bottle neck is crafted in a hard-metal finish resistant with complex and elaborate design engraving the word ‘Confidence’; through a clear thick crystal body.  

“Confidence” blends refined-fragrance with full day performance which welcomes one to the perfume of pleasure that delivers a new level of confidence with a great degree of sophistication.

Background Information

Rasasi Perfumes

Rasasi Perfumes Industry LLC is a family owned business in Dubai, founded in 1979 by visionary Abdul Razzak Kalsekar.

His vision is now been carried forward by his six sons, each dedicated to carry forward a specialized task, yet collectively achieve the core objective of brand growth.

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