Ferrari World Abu Dhabi launches Canadian Grand Prix Weekend

Press release

Published June 8th, 2011 - 07:55 GMT

Ferrari World Abu Dhabi

Ferrari World Abu Dhabi will undoubtedly claim the title of the coolest family destination this month, as it celebrates all things Canadian to coincide with the broadcast of the Grand Prix weekend live from Montreal.

Canadian Mounties in their distinctive red and black uniforms will tower over the crowds on stilts throughout the three-day Canadian Grand Prix Celebration from 10-12 June, while a tribute to Canada’s popular singing sensation, Justin Bieber, will take the stage several times throughout the weekend to regale teens in between rides on the park’s exciting attractions.

F1™ fans will be able to catch all the racing action live on screens throughout the Park – including the UAE’s biggest High-Definition screen at Cinema Maranello – while kids are entertained at the Arts & Crafts area.

“When it comes to watching events such as the Formula One Grand Prix, it’s the atmosphere that makes the race really come alive. At Ferrari World Abu Dhabi themed entertainment and a spectacular racing-inspired venue will come together to deliver a lively viewing experience, making the Park’s Canadian Grand Prix Celebration the best venue in the UAE from which to enjoy the Montreal leg of the F1™ season,” says Andy Keeling, Park Manager of Ferrari World Abu Dhabi.

Proud Canadian nationals will be treated to a special discounted admission rate of AED 165 during the entire weekend celebrations on showing proof of identity.

Background Information

Ferrari

Ferrari is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great success.

Ferrari Middle East & Africa is based in Dubai. The company provides services and support to its authorized dealer network with Sales and After-Sales, Customer Service, PR and Marketing activities in the following nine markets: Bahrain, Egypt, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, South-Africa, UAE.

Company Profile

Aldar Properties

Aldar Properties PJSC, is the leading real estate developer in Abu Dhabi, and through its iconic developments, it is one of the most well known in the United Arab Emirates, and wider Middle East region.

From its beginnings in 2005 through to today, Aldar continues to shape and enhance the urban fabric of the UAE’s Capital City in addition to other key areas of the Emirate of Abu Dhabi.