Fifty One East hosts the Emir's Cup to celebrate Qatar's biggest football championships

Fifty One East, the premium retail chain in Qatar, welcomed HH the Emir's Cup at its store located in Al Maha centre on Salwa road on Sunday May 8. Fifty One East's Management and team hosted the coveted Cup alongside a delegation representing the Qatar Football Association and led by Mr. Khaled Al-Kuwari, Director of Marketing in addition to other members of QFA's Marketing Department such as Mr. Abdul Aziz Al-Maliki and Mr. Hussein Jassim Al-Haddad. Fifty One East also welcomed several former national football stars such as Captain Younes Ahmed, Captain Mansour Muftah, Captain Khaled Salman and Captain Adel Khamees.

The event saw in attendance Mr. Bader Abdullah Al-Darwish, Chairman and Managing Director of Darwish Holding and Mr. Saoud Abdullah Al-Darwish, Vice-Chairman of Darwish Holding. Mr. Bader Al-Darwish inaugurated the event with a short welcome speech saying: "Fifty one East and Sony are very proud to host such an esteemed delegation from the QFA and some of Qatar's top football stars and we are honored to see Fifty One East and Sony amongst the prominent sponsors of the prestigious Emir's Cup championship. Fifty One East has always been at the forefront of Qatar's partners for growth and a devout supporter to Qatar's Sports community."

In turn, Mr. Khaled Al-Kuwari thanked Fifty One East and Sony for their strong support and handed a miniature Emir's Cup to Mr. Bader as a token of QFA's appreciation. Players and members of the QFA were honored with gifts.

Fifty One East also organized a photo opportunity with a crowd of fans and customers who rushed to join in and be part of this exceptional happening.

HH the Emir's Cup is Qatar's most prestigious football championship bringing together some of the best local teams to compete out for the impressive title. Fifty One East and Sony, the leading electronics brand in Qatar, are the official sponsors for the 2011 season of HH the Emir's Cup and have extended their sponsorship to cover the 2012 and 2013 editions. Fifty One East and Sony will be also sponsoring the fan zones at Al Khor and Al Wakrah areas reaching out, thus, to all Sports enthusiasts across Qatar. Tickets to the finals will be sold at all of Fifty One East's outlets whose team has put forth a complete plan to maximize the number of attendees.

Mrs. Maha Sarkis, Retail Operations Manager at Fifty One East said: "We're very privileged to have had the opportunity to display HH the Emir's Cup at our outlet. This follows our strong commitment to support Qatar's world-class Sports community and infrastructure. Fifty One East is the country's oldest retail chain and one which has played a key role in the development of the retail industry having introduced a considerable number of lifestyle benchmarks. We're also very excited to be the trusted partner of the Qatari Football Association and to bring a leading Hi Tech brand like SONY to such highly acclaimed championships which are considered to be a cornerstone of Qatar's Sports endeavors."

Sony is one of the world’s leading manufacturers for consumer electronics and broadcast and professional products. Distributed exclusively in Qatar by Fifty One East for more than half a century, Sony is known for its innovative and high quality products. Sony is engaged in the business of Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products, in addition to Broadcast and professional products.

Fifty One East is the longest-standing retail chain in Qatar and the most exclusive address for a style-savvy population seeking the best life-enhancing elements. Driven by unfaltering customer loyalty, immeasurable retail known-how and a diligent belief in its commitment towards providing its community with nothing short of the most premium indulgences, Fifty One East brings the epitome of modernity fused with the essence of the Orient.

Fifty One East paves the way for Darwish Holding’s vision to bring forth international standards in-keeping with the country’s well-respected heritage and identity. Representing Qatar's coordinates, Fifty One East accentuates Darwish Holding’s productive role in boosting the country’s developmental endeavors.

Fifty One East is the continuation of what is still considered in the heart of many as the Home to the world’s best and the country’s firsts.