Fraser Suites reports jump in occupancy in May

Press release
Published May 30th, 2011 - 12:26 GMT
Olivier Briand, General Manager of Fraser Suites Seef
Olivier Briand, General Manager of Fraser Suites Seef

Fraser Suites Seef Bahrain, Bahrain’s first Gold– Standard luxury serviced apartments reports that occupancy levels have witnessed a steady upward trend over the past few weeks, reaching a high of 48% in May.

This steady increase is a welcome indicator that tourism and businesses activity is returning to the island Kingdom, as the majority of Fraser Suites’ clientele is comprised of GCC nationals and regional and international business travelers, in addition to its long-term tenants in Bahrain.

According to recent figures from the Bahrain Tourism Company, current occupancy levels were “hovering between 20% to 30%”, up from February and March levels which plummeted to as low as 5% according to industry reports.

“We are encouraged by this uptick in occupancy over the past two months,” said Olivier Briand, General Manager of Fraser Suites Seef. “Our occupancy doubled in April to reach around 33% compared to February and March of this year. While this is still below previous levels, it is nonetheless above current market conditions and is a positive sign that normalcy is returning to Bahrain. We are fully confident that this upward trend will continue as the summer months approach and more events are added to the calendar.”

Mr. Briand added that the recent increase in causeway traffic and Seef Mall’s “Seef Summer Surprises” campaign have helped to further spike in occupancy levels in May.

Owned by Seef Properties and located in Bahrain’s premiere shopping and business district, Fraser Suites Seef will celebrate its 2nd anniversary in June.  In addition to the full complement of world-class services and facilities, the exclusive Privé Hairdressing by Fadi Harb recently opened in Frasers Suites’ premises in May. Fraser Suites is also conveniently adjacent to Seef Mall, Bahrain’s original family mall, offering guests handy shopping, dining, and entertainment options.

Mr. Briand also announced that Fraser Suites is offering special rates during Seef Mall’s summer campaign to further entice overseas shoppers. The promotion will run for the whole summer. For reservations Tel. +973 1717 1626.

Background Information

Frasers Hospitality

Frasers Hospitality, a member of Frasers Property Group, is a global hospitality operator with Gold-Standard serviced apartments, hotel residences and boutique lifestyle hotels across Australia, Southeast Asia, North Asia, Middle East, Africa, Europe and the UK.

Since our inception in 1998, we have grown from an initial 412 residences in Singapore to more than 23,600 keys worldwide. We aim to anticipate and exceed customers’ evolving expectations through continuous innovation and intuitive service to deliver memorable experiences. With numerous award adding to its achievements, Frasers Hospitality continues to make its mark on the international hospitality scene with its strong vision for growth and exceptional service offerings.

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