Gc unveils ‘Smart Luxury’ with new diamond adorned timepieces

Press release

Published July 11th, 2011 - 10:36 GMT

'Smart Luxury' diamond adorned timepiece by Gc

Gc launches its new concept of ‘Smart Luxury’ and unveils the Gc ‘Precious collection’ which promises to add a sparkle with its unique and fashion forward diamond-set timepieces. Adorned by certified, near colour-less diamonds on natural mother of pearl dial, the Swiss made, superior crafted watch is the ultimate expression of individual style and effortless elegance for those looking to make a distinct statement.

The collection is available at Gc Boutiques and select Ahmed Seddiqi & Sons stores.

Background Information

Ahmed Seddiqi & Sons

The first Ahmed Seddiqi & Sons shop was located in Bur Dubai. As business grew, the Ahmed Seddiqi & sons retail presence expanded from a single shop in Dubai’s souk to a formidable network of elegant stores.
Mr. Ahmed Qasim Seddiqi maintained his focus by offering quality Swiss watches to an array of clients, including royalty and politicians. He furthered the company’s growth through his exclusive franchise agreements with the world’s leading Swiss watch companies and he safeguarded the business by keeping Ahmed Seddiqi & Sons a tight-knit family operation.
The first franchise agreement was signed with Swiss watch brand, West End Watch Co. in 1949, after which the portfolio of brands expanded to include over 90% of the world’s luxury Swiss watch brands.
Today, the passion for luxury watches is deeply embedded into the ethos of the Ahmed Seddiqi & Sons’ family.
What started as one man's passion over 60 years ago is today an empire that brings luxury and honesty to the hearts of watch collectors all over the world.