GCC key to growth for leading New Zealand company
A leading New Zealand company is flourishing in a sector that is little heard of, but vital to growing businesses across the region. Machinery health information systems, which are used to detect early mechanical fatigue and breakdown, are in growing demand and have enabled Commtest to significantly grow its specialist business in the GCC.
Since it established an office in Dubai four years ago, Commtest is well on its way to becoming the world's leading designer of machinery health information systems, and it has seen huge demand for the specialist vibrations analysis technology it offers. The technology is used to detect the early precursors to machine failure, allowing equipment to be repaired or replaced before an expensive failure occurs.
Thanks to support from New Zealand Trade and Enterprise’s Beachheads Programme, which assists New Zealand companies in the region and helps boost bi-lateral trade opportunities, the company is now going from strength to strength. With key industrial markets in oil refinery, petroleum and manufacturing, Commtest has seen particular interest from companies based in the Kingdom of Saudi Arabia, Egypt, UAE, and the rest of the GCC.
Commtest has offices in its home country of New Zealand as well as the USA and China, and is replicating its operational success in the Middle East region. Emad Bitar, Area Director – MENA and South Asia says, “Once again, the oil and gas, electricity and water, and manufacturing sectors are going from strength-to-strength, leading to a high demand for our technologies from clients in these key sectors. We are of course, delighted with the response our products have had in Saudi Arabia and Egypt and we are looking for new distributors and partners in other key GCC countries.”
Anne Chappaz, New Zealand Trade and Enterprise’s Regional Director for Europe, Middle East and Africa, says: “New Zealand is renowned for its food and beverage sector but our world-class innovation and technology is also fast being recognised, particularly by companies in growing markets such as the Middle East.
“Commtest invests heavily in research and development so their campaign is one step ahead of the market and able to adapt to the demands from its customers. By opening a fourth international headquarters in Dubai, it reinforces Commtest’s commitment to the region and the scope of business that is opening up in the Middle East. We are seeing more and more New Zealand companies taking the same step to be firmly present in this expanding market.”
New Zealand Trade and Enterprise
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