Grandiose launch of Braun's style capital trends in UAE

Braun is proud to announce the brilliant success of the launch of the style capital trends inspired hair styles in Dubai.
The grand unveiling took place at the Mall of the Emirates and was attended by a number of fashionistas and consumers who were swarming around the glamorous Braun booth to view Sadcha Breuer, Braun’s creative genius craft his unique hair styles live with his experienced team of hair stylists.
“Dubai was one of the 14 inspirational cities which sparked the creation of the 8 hair- styles. My travels to these Style Capitals gave me an inspirational landscape to create styles which are individual and unique, yet remain globally relevant. As such you can imagine beautiful women wearing these styles anywhere in the world, be it Dubai, Moscow or Sao Paulo. I am very pleased to have had the opportunity to bring these styles to life in Dubai, a city which is constantly evolving, just like my styles”, said Sascha Breuer.
“As Braun has incorporated Iontec and style safe technology in all of their styling devices, experimenting and playing with your hair styles has never been more fun, exciting and safe”, added Sacha.
One of the fashion bloggers who were invited to the show, Cristina Linaza, gushed, “Braun and Sacha have given us the tools as well as the inspiration to get creative with our hair. It’s great to see hairstyles on the runway which one can easily recreate at home.”
Braun will now be offering all ladies of the UAE the chance to experience free hairstyling from Braun’s experienced team of hairstylists from the 24th to 26th February, from 10.00 am through midnight at the Mall of the Emirates.
Background Information
Braun
Germany-based Braun GmbH is part of Procter and Gamble and manufactures a wide variety of products that marry technical innovation, reliable quality and distinctive design, ranging from electric shavers, beauty products to household appliances. Braun products enjoy worldwide distribution.
Procter & Gamble
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