Highly acclaimed ASUS P8Z68 series finally available in the UAE

Press release
Published May 30th, 2011 - 07:21 GMT
ASUS V PRO motherboard
ASUS V PRO motherboard

Continuing its legacy of leadership, ASUS offers consumers in the UAE a range of new motherboards based on the Intel Z68 Express chipset. The ASUS P8Z68 Series motherboards have numerous powerful features that fully exploit the performance benefits of Sandy Bridge technology without compromise, packing more features and new innovations onto the Z68 platform while maintaining unmitigated performance and reliability. ASUS is the only motherboard manufacturer able to integrate diverse new technologies in tandem on its Z68-based motherboards on launch. These include the universal implementation of LucidLogix Virtu switchable graphics to harness the capabilities of Intel Quick Sync Video for faster video transcoding and the extreme performance of the latest NVIDIA and AMD graphics cards, along with Intel Smart Response Technology to accelerate hard drive performance and reduce energy consumption.

“We are very excited that our Z68 chipset motherboards are finally available in the UAE. These motherboards are receiving many accolades across the world and are way ahead of any competitive Z68 chipset products. The top innovation we are delivering is LucidLogix Virtu support which allows us to have switchable graphics technology. This technology enables to use both media encoder power of Sandy Bridge GPU and external graphic cards performance in i-mode. Also if the external graphics card is not used, the same technology allows system to save power by switching to integrated graphics card instead of the discrete card. We were the first leading brand to utilize this technology in our motherboards.” said Saqib Hussain, Country Product Manager UEA & GCC.

Full support for faster video transcoding and switchable graphics

All ASUS Z68-based motherboards are natively designed to support the LucidLogix Virtu graphics virtualization engine that works in conjunction with Intel Quick Sync Video to deliver up to three times faster and smoother video transcoding and playback. This is achieved by instantly and seamlessly switching between integrated Sandy Bridge graphics and a discrete graphics card on demand. With uncompromising engineering quality, ASUS P8Z68 Series motherboards support both NVIDIA and AMD GPUs for the ultimate in flexibility as part of automatic graphics switching.

The new ASUS Z68-based motherboards also ship with Intel Smart Response Technology. This uses a solid-state cache to deliver the combined benefits of SSD speed and traditional hard drive storage capacity, cutting down on lengthy data access and system boot times in the process. This feature also reduces redundant hard drive spin, which lowers energy consumption and PC running costs.

Segment-leading digital power delivery and all-new BIOS

Following the successful and acclaimed ASUS P8P67 Series, new Z68-based motherboards from ASUS deliver a ramped-up range of proprietary technologies. DIGI+ VRM set a new standard for digital power control at its debut, where it replaced analog power control with the most precise tuning available to PC users. DIGI+ VRM also increases durability, reliability and overclocking potential, and leads to the most efficient power delivery among all available Z68-based motherboards.

ASUS also includes its exclusive UEFI BIOS on P8Z68 Series motherboards. Intuitive and easy to use graphical mouse-controlled BIOS, it incorporates the unique EZ Mode for fast and simple access to powerful system management and set-up. UEFI BIOS even offers drag and drop boot drive prioritization, simplifying a process that in the past presented a major hurdle to novice PC users. It includes support for hard drives with capacities greater than 2.2TB and provides extensive real-time system information for a more involved PC experience.

“The Intel Z68 Express chipset is the first platform to enable both overclocking and the revolutionary media features built into 2nd generation Intel Core processors. We’re thrilled to see a full lineup of ASUS Z68 motherboards designed with LucidLogic Virtu support, allowing users to take advantage of the incredible video transcoding performance of Intel Quick Sync Video Technology, while maintaining support for high-end discrete graphics from all major brands. Users can now enjoy the best of both worlds,” said Zane Ball, General Manager of Intel Desktop Platforms.

“The Z68 motherboards that ASUS brought to the UAE market are setting a new standard. We are thrilled to offer local gamers numerous strong features such as DIGI + VRM digital power design, UEFI BIOS and LucidLogic Virtu. Their experience with these motherboards will be unique and much better than what they know from previous models” added Saqib Hussain, Country Product Manager UAE & GCC.

Background Information


ASUS is passionate about technology and driven by innovation. We dream, we dare and we strive to create an effortless and joyful digital life for everyone. We're always in search of incredible ideas and experiences, and we aspire to deliver the incredible in everything we do.

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