Hyundai introduces new heavy-duty trucks to the UAE

Press release

Published June 30th, 2011 - 07:29 GMT

Al Bawaba

Geared to be unleashed in the region, the new line-up of heavy-duty trucks from Hyundai Motor Company, locally represented by Juma Al Majid Est., are stronger, more efficient, and ready to conquer the streets of the UAE.

Since their release in Korea in 1998, Hyundai’s heavy duty-trucks have been the best-selling trucks in their home country, and are now sold in more than 100 nations, receiving high reviews for their quality and reliability.

“Responding to market demand, HMC offers greater durability and superior performance with its newly reinforced heavy-duty trucks,” Vice Chairman H.Y. Choi, in charge of commercial vehicles, said during the launch ceremony. “We designed and engineered the trucks to meet our customers’ requirements and reinforce our competitiveness. We have no doubt that the locally adapted new products will maximize customers’ satisfaction with their economical operation. We will employ aggressive marketing to expand our sales.”

Juma Al Majid Est. has recognized the need for a new strategic approach to our unique market requirements. Our aim is to simply become the number one commercial vehicle solution provider of choice.” Said Khalid Issa, Chief Operating officer of Juma Al Majid Group.

The new models include the HD 370S(9㎥) mixer, the HD 370S(18㎥) dump truck and the HD 450L and HD 600L tractor, all of which have been locally adapted following extensive research and local test drives.

Each model boasts a longer wheel base, increasing by as much as 450mm and 1,060mm, that not only allows for added comfort but enhances mounting-parts convenience, as a direct reflection of the needs of local customers. Hyundai has reinforced the axle and suspension of HD 370S Mixer(9㎥) and HD 370S Dump(18㎥), to improve durability and offer greater loading capacity. All models are powered by Hyundai’s proprietary D6CA41 engine, which means higher fuel efficiency as well as 410 horsepower and 188 kg/m of torque.

“As the world faces new and more complex challenges Hyundai has been the front runner in meeting those demands and requirements. Hyundai has a history of making heavy-duty trucks that customers have come to rely on. Some of the new improvements include increased durability, economic efficiency and performance, which further extend Hyundai’s vision for being a global leader in commercial vehicles. Whether its emission regulations, fuel efficient engines, cost effective operations, or driver comfort, Hyundai has been leading today’s technologies.” Added Issa

The new line-up will be available in various showrooms around the UAE, and costumers will also be able to experience the trucks first hand through a series of test drives and exhibits that will be carried out throughout the region.

Background Information

Hyundai Motor

Hyundai Motor Company recognizes the importance and impact that automobiles have on society and mankind. It strives to play a role that extends beyond being a simple car manufacturer to become customers’ lifetime companion. It will build connections with customers by fulfilling its vision to become a “lifetime partner in automobiles and beyond” and participate in working “together for a better future” as a constituent of Hyundai Motor Group.

Company Profile

Juma Al Majid Group

Born of one man's vision, enterprise and drive, the Juma Al Majid group of companies had a modest start in the year 1950. After the passage of half a century, Mr. Juma Al Majid, founder and chairman, still remains the guiding light and inspirational force behind the organization's phenomenal success.
His simple but highly effective philosophy of satisfying customers, small or big, through a mix of honesty, integrity and social awareness has become ingrained in all aspects of the business and is truly responsible for the group's unrivaled success.
During the early years, the organization was primarily involved in trading activities. As the Emirates strengthened themselves into a single nation, a pressing need was felt to diversify in to other areas of commercial activity to contribute to the fledging nation's economy. For this, heavy investment was undertaken in the core sector of construction which has in the long run benefited both the country as well as the group.
Juma Al Majid partnership ventures' operate in the fields of shipping, construction, food-Imports, general trading, travel and other industries. The group is also active in financial investments and portfolio management across the region and globally.
With the growth of Dubai as the commercial hub of the region, the group has emerged a strong leader in all fields of its endeavor and is poised for even greater challenges and achievements that await it in the future.