Abdali Investment and Development Psc has become the diamond sponsor of Project Jordan 2006 and Ekar Invest 2006, backing the most important business & construction fairs to take place in Jordan; the first time such an event has been held in Amman.
These are the most ambitious exhibitions of their kind to be held in Jordan, with Project Jordan focusing on the business and financial side of things and Ekar Invest aiming for the real estate side of the business. The ideal coupling brings together establishments from all sides of the business: Banks, financial advisors, investment houses, as well as the world of architectural firms, contractors, land owners and all the other industries that make up the real estate market, for a massive gathering in one space. The dynamic sector in Jordan has long been seeking such an event to reflect its mounting importance. The market in the Middle East in general, and specifically in Jordan, has experienced a surge in recent years; exhibitions such as these give a chance for regional and local companies to get acquainted with and invest in a market with a recent real estate annual turnover of $4.24 billion.
“The Jordanian real estate market is a sizable one, and as yet relatively underdeveloped”, Jamal Itani, CEO of Abdali Psc was cited as saying. "The potential for investment and for profit in this sector are huge. Exhibitions such as Project Jordan and Ekar Invest are part of a steadily growing phenomenon, linking micro-elements together under one roof. The latest array of mega projects that are slated for development, such as the new Abdali downtown, are just one example of the kind of projects that this fair aims to attract.”
As more projects shape the landscape of Jordan, Abdali Psc. hopes that the future will place the country more firmly on the map as a business and tourist destination. The diamond sponsorship reaffirms the trust that Abdali has placed in IFP, after the first sponsorship done for Rebuild Iraq 2006, at the Abdali site, which was a huge success. In line with the effort IFP is placing to make Amman a centre of world-class exhibitions and conferences, Abdali Psc saw the potential and promise this would have on the Hashemite kingdom in the long run, by opening its doors to large events such as these.
The diamond sponsorship comes as a commitment from Abdali to the potential for growth in the real estate business of Jordan as well as a belief in the value of these fairs for the future. The event is also the ideal opportunity to showcase the great efforts that Abdali has spent so far in Jordan, with investments reaching over $1 billion. The Abdali project itself is set to transform the downtown of Amman upon completion, turning it into a thriving city-center, and propelling it commercially and financially.
