The $36-billion US branded coffee shop market suffered a 24% decline ($11.5 billion) in sales over the last 12 months predominantly due to Covid-19 disruption, with the total number of outlets contracting 0.6% to 37,189, a report said. Combined, the two market leaders, Starbucks and Dunkin ’ control 66% of the total US branded coffee shop market, according to Project Café USA 2021, World Coffee Portal’s industry-leading report on the ...