The Saudi Grains Organization (SAGO) launched a campaign to reduce food loss and waste, which costs Saudi Arabia SR40 billion annually. SAGO, represented by the National Program to Reduce Food Loss and Waste, initiated an extensive awareness campaign under the slogan “The Waste Moment.” The campaign is based on SAGO’s role in raising awareness of the importance of food diversification and rationalization in consumption. It also emphasizes the importance of ...