Disruptive is a loosely used and oft-misused term these days. Everyone likes the label as it is almost a badge of honor in this digital age, but not all those who use it necessarily qualify for it. But the very first Pret-A-Cover Buyers Lane event isn’t one of the pretenders. The six-day celebration of modest fashion taking place at City Walk Dubai from March 28 to April 2 is turning the traditional format of fashion weeks on its head, by leveraging digital technology.