INTERMAT establishes itself in the Middle East

Press release
Published April 21st, 2011 - 12:20 GMT
Ahmed Mohammed Shareef, Undersecretary of the Department of Municipal Affairs during the inauguration
Ahmed Mohammed Shareef, Undersecretary of the Department of Municipal Affairs during the inauguration

The first edition of INTERMAT Middle East, an international exhibition for machinery, materials and equipment for construction and infrastructure recently concluded their debut at the Abu Dhabi National Exhibition Company (ADNEC) in Abu Dhabi on March 30, 2011.

The event was co-located with Arabian Construction Week 2011 and was inaugurated by H.E. Engineer Ahmed Mohammed Shareef, Undersecretary of the Department of Municipal Affairs, Abu Dhabi, on March 28 2011. 

INTERMAT Middle East provided a stellar networking platform for exhibitors to showcase their latest products and services to key decision makers and influencers in the Middle East and North Africa (MENA) region. In addition, it also enabled companies to strategise on how to establish and build profitable relationships in the construction industry. 

Umberto Draghi, Manager of Global Consult, said: “We met with managers of companies such as Al Jaber, Vinci, Al Naboodah, as well as the Al Habtoor Group. Our aim has been to persuade contractors and local representatives to avail of our products and services. The first INTERMAT Middle East Show was very well organised, and we are looking forward to participating in INTERMAT Middle East 2012.” 

INTERMAT Middle East has significant reach across the MENA region, providing exhibiting companies with opportunities to both establish and re-establish their presence in the construction sector. 

Approximately 3,200 buyers and industry leaders attended INTERMAT Middle East’s debut. These attendees consisted of construction company directors, government officials, project managers, machinery and equipment manufacturers and distributors, wholesalers and importers of building materials and vehicles, and many more. Visitors came from several countries including of Algeria, Saudi Arabia, Bahrain, Egypt, Jordan, Iran, Kuwait, Lebanon, Morocco, Oman, Qatar, Turkey and beyond. 

Kirsten Davidson, Marketing Manager of Manitowoc, said: “INTERMAT Middle East was very good and we saw a strong advertising drive within the UAE and global trade press. It is set to become a prestigious event for the industry, especially with the expected growth in this market. We believe that it is very important to reinforce our position in the Middle East and INTERMAT provided us with that unique opportunity to do so. We look forward to showcasing our products at this event in the future.” 

INTERMAT Middle East hosted over 100 international manufacturers and distributors and 120 represented brands from 15 countries. 

Jean-Pierre Meynard, Technical Advisor for Saudi Oger, said: “INTERMAT Middle East has been a major step forward for construction equipment in the region. Till now, this particular sector has not had any kind of professional event associated with it. Neither in the way equipment and materials have been exhibited, nor in the way in which certain exhibitors have treated them.” 

Furthermore, with billions of US Dollars invested in construction projects across the MENA region, INTERMAT Middle East put on a conference on March 30, 2011 on ‘How to Improve Crane Productivity and Safety on Major Construction Sites.’ Manufacturers and designers of safety equipment and systems put forward solutions to improve safety standards whilst developing and executing quality builds. 

Held from the 28 to 30 March, 2011, INTERMAT Middle East provided the ideal platform for delegates to meet worldwide industry leaders and professionals to discuss the future of construction in the Middle East region.

Background Information

Clarion Events Middle East

Clarion is one of the world’s leading events organisers, producing and delivering innovative and market-leading events since 1947.

In more recent times the firm has grown into a truly international business, with a portfolio of events and media brands across a range of vertical markets. Our 2,500 employees based in our 15 offices worldwide specialise in delivering first class marketing, networking, and information solutions in high value sectors, both in mature and emerging geographies.

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