Jaguar Land Rover brands rank among the top five nameplates in J.D

According to the recently released J.D. Power and Associates 2011 Automotive Performance, Execution and Layout (APEAL) Study^SM, Jaguar and Land Rover brands rank among the top five nameplates, both with improved scores for 2011.  Jaguar ranks 2^nd among nameplates for the fourth year in row with a score of 857; while Land Rover ranks 4th among nameplates, up from 5^th last year, with an overall score of 841. Land Rover's Range Rover is the award recipient for Large Premium Crossover/SUV, two years in a row. 

The APEAL study examines design and performance characteristics across 32 brand nameplates that make a new vehicle a delight to own and drive, and is based on owner evaluations of more than 80 vehicle attributes. 

Said Robin Colgan, JLR Managing Director MENAP: “We are extremely proud that our vehicles continue to shine in this benchmark study. These outstanding results underscore the fact that we are premium automotive company with two luxury brands that excel in providing our customers with quality vehicles that deliver extraordinary performance, innovative technology and superior styling.”

With an overall score of 857, Jaguar this year for the fourth consecutive year  earns a 2^nd place ranking among brand nameplates.  The all-new 2011 Jaguar XJ received a score of 867.  The Jaguar XF ranks 3^rd among vehicles in the Midsize Premium Car segment with a score of 844;

With an overall score of 841, Land Rover improves its ranking position to 4^th place. This is the fourth consecutive year of score improvements for Land Rover.  Additionally, Range Rover is the award recipient for Large Premium Crossover/SUV with a score of 856, and receives high scores in vehicle interior, vehicle exterior, driving dynamics and visibility and driving safety categories.

In 2011, the APEAL the gap between all-new and redesigned models versus carryover models has increase from 18 points in 2010 to 29 points in 2011. The J.D. Power and Associates APEAL Study examines how gratifying a new vehicle is to own and drive based on owner evaluations of more than 80 vehicle attributes. The study's unique approach to measuring owner satisfaction and how much a customer likes or dislikes virtually every aspect of their new vehicle provides a powerful tool to manufacturers to influence future product development. 

The 2011 APEAL Study is based on responses gathered between February 2011 and May 2011 from more than 73,000 purchasers and lessees of new 2011 model-year cars and trucks who were surveyed after the first 90 days of ownership.