Lexus takes customer care to a new level

Press release

Published June 29th, 2011 - 01:03 GMT

Lexus

Al-Futtaim Motors, the exclusive distributor for Lexus in the UAE, has announced the launch of Lexus Gold Movies, inviting their customers toenjoy their favourite blockbuster movies at Gold Class theatres, booked exclusively for Lexus car owners.

Lexus Gold Movies comes in line with the brand’s commitment to extend luxury beyond its vehicle experience. Itstarts on July 16 2011 at VOX Cinemas (Formerly known as Cinestar) Gold Class theatres at Mall of the Emirates, Dubai and Marina Mall, Abu Dhabi, every Saturday at 9.00pm, whereby customers simply present their car registration card at the ticket booth to avail two complimentary movie tickets

Saud Abbasi, General Manager - Lexus, Al-Futtaim Motors commented: “This initiative takes our service to another level of personalised exclusivity. It reflects our promise of individual attention.

“Lexus is leading the way in transforming automotive luxury with technologies and products that exceed customer expectations. And by individually connecting to our customers, we are destined to emerge as the one true benchmark for uncompromising luxury” Abbasi added.

Lexus Gold Movies is designed to provide a luxuriously warm experience aimed at providing customers with first class qualityentertainment and service.

VOX CinemasGold Class theatres are warm and private with fully reclining armchairs and adjustable footrests arranged in pairs with their own private table. Gold Class seating is tiered for unobstructed viewing and the cinema features digital surround sound and wall-to-wall megascreens.

Background Information

Lexus

We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that's only part of our DNA. We're equally dedicated to offering exceptional customer experiences. And in doing so, creating loyalty throughout the world—not just with the people who buy our vehicles, but the people in the communities around us. Yes, our unique contributions have moved the entire automotive industry forward. But, we never forget about giving back. That's why we strive to empower people's lives, help to preserve the environment and donate to numerous causes. These are the things that matter to us—the things that drive us every day.

Company Profile

Al-Futtaim Motors

Al-Futtaim Motors is a member of Al-Futtaim, the leading UAE business conglomerate. It operates the Toyota, Lexus and Hino franchises through a network of modern Sales Showrooms, Service and Parts facilities strategically located throughout the UAE to provide the optimum sales and after-sales service to its customers.