Daesh (ISIS) isn't the only one catching onto the power of online propaganda.
Al-Nusra Front, al-Qaeda's affiliate in Syria, borrowed from Daesh's strategy book and just published the first issue of its online English-language magazine, Al-Risalah.
While Nusra has been heavily involved in more "moderate" rebels' resistance to the Syrian regime — including the Southern Front's ongoing battle in Daraa — its rhetoric in the publication often sounds just as alarming as that of Daesh. Much of the magazine is dedicated to explaining their actions in the "path of God."
The magazine also includes a Q-and-A with a senior leader of Jaysh al-Islam (Army of Islam), the group who recently uploaded a video executing Daesh (ISIS) militants and mocking the extremists' own videos.
Here's a passage from the publication:
... I'd like to remind you about the keys to Paradise, which are found in the lands of Jihad. The keys to Paradise are the guns that the Mujahideen carry in their hands, in the path of Allah. The Prophet said: 'The swords of my nation are the keys to paradise.'
Pleased be he who establishes the market of Jihad in Ash-Shaam and fights for the sake of Allah. He kills and gets killed until he meets Allah.
By Hayat Norimine
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