The first thing that comes to mind when talking about world leaders on social media is US President Donald Trump and his use of Twitter to record every single decision.
While Trump is the most followed leader in the world with 52 million followers and has more than 20,000 tweets with an average of 20,319 retweets on each tweet, King Salman is ranked the most effective leader on social media with only 11 tweets - each tweet got more than 154,294 retweets, according to a Twitter survey by Twiplomacy.
Although King Salman posts exclusively in Arabic and without any visuals, the number of active Saudi users on Twitter obviously played a huge role in registering such a number.
The most retweeted tweet for Trump was the one when he attacked CNN for their “fake news”.
While the most retweeted one for King Salman was in September 2017, in which he greeted Saudis for their National Independence Day.
Translation: “Hope our country will always remain glorifying and a strong fortress for every good person, who loves his country and religion.”
Nevertheless, Trump is still on the top of the list when talking about the most effective and interactive leader, followed by Pope Francis who comes in the second place, with 9 different language accounts.
While world leaders are taking to social media platforms trying to figure modern ways to get in touch with people, there seems to be strong competition in terms of followers, number of tweets and retweets as well.
The study focused on which leaders did best or worst on Twitter considering a variety of categories, such as the most influential, most followed and even the most effective world leaders.
In terms of most followed leaders in the Middle East, Jordan’s Queen Rania Abdallah has the top followed account with more than 10 million followers, exceeding Sheikh Mohammed, the Vice President and Prime Minister of the UAE and Saudi King Salman, with 9 and 6 million followers respectively.
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