Media boom in UAE contributes to increased student enrolment in communication degree programs

Press release
Published July 26th, 2011 - 07:22 GMT
Canadian University of Dubai
Canadian University of Dubai

Canadian University of Dubai, a leading research and teaching institution in the UAE, has announced that it expects demand for communication-related programs to significantly increase in the UAE, driven by a growing demand for qualified communication professionals in the country. The university noted that the growing popularity of various forms of media channels such as the internet, film, advertising, TV and radio broadcast have opened exciting possibilities for graduates of various communication-related courses. 

Canadian University of Dubai has recently launched a Bachelor of Arts in Mass Communication program, specializing in either journalism (print and electronic), advertising or public relations. It is also the first foreign university in the UAE to offer either English or Arabic as the medium of instruction for its Mass Communication program. 

"We have received a very positive response to our new Mass Communication program, which has been an emerging trend in the country. Success stories in the film industry, the internet and other high-profile media have greatly influenced many students in their career choices. Pursuing a degree in communication is certainly a move in the right direction for these students as it provides a solid foundation to start a professional career in these lucrative industries. Canadian University of Dubai, for its part, is proud to be the first foreign university in the UAE to offer a choice between English and Arabic as a medium of instruction for our Communication courses, which enables us to better serve the academic requirements of Arab-speaking students,” said Dr. Muhammed Kabir, Vice President of Academic Affairs for the Canadian University of Dubai. 

To celebrate the launch of its new Communication courses, Canadian University of Dubai has also announced a 10 per cent discount on fees for all enrollees of the program who register before July 31st, 2011. The university also announced a scholarship scheme that is very attractive. 

Canadian University of Dubai’s Mass Communication program offers core courses and electives, including Principles of Writing for the Media, Communication Theories, News Reporting, Designing Media Messages, Public Opinion, and many other courses. Students will also be given a chance to do a practicum. Moreover, the program is designed to equip students with essential skills and knowledge to enter professional fields such as publishing, editing, production, planning and research. Graduates may also find jobs in any communication capacity in areas as varied as diplomacy, business, government, non-profit agencies, professional associations, healthcare companies and international organizations. 

Established in 2006, the Canadian University of Dubai consists of the School of Business, School of Architectural Studies and Interior Design, School of Engineering, Applied Science and Technology, and School of Environment and Health. The university currently offers 19 degree programs accredited by the UAE Ministry of Higher Education and Scientific Research (MOHESR). At present, CUD serves 1,600 students from over 86 nationalities at its Dubai campus that is strategically located in the heart of Dubai’s financial, business and tourist district.

Background Information

Canadian University of Dubai

In pursuit of academic excellence, Canadian University of Dubai was founded as a visionary initiative. Determined to leverage on North American and European diverse learning culture, the University is committed to provide a plethora of opportunities in work, research, and learning. Additionally, the curriculum, teaching methods and support services are provided by proficient and enthusiastic Canadian and European faculty who teach programs that suit learners’ needs for a labour market of ever changing competition.

The University offers a wide spectrum of education choices for the aspiring learners to carve a niche in respective fields complemented by practices to hone their skills before they enter into a Certificate, Diploma or Degree program.

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