Mikyajy signs Star brand ambassador

Press release
Published January 5th, 2011 - 11:24 GMT


Mikyajy, one of the fastest growing cosmetics brands in the Middle East, today announced the signing of its Star brand ambassador in a deal that includes an advertising campaign and a number of public appearances. Mikyajy's executives would not reveal who the star is and stated that she would be revealed at 'Mikyajy's Beautiful Concert' in Dubai on January 19th, 2011.

"After weeks of intensive surveys, meetings and interviews, we are very happy to announce that we have found our Star brand ambassador," said Kamal Jamjoom, Mikyajy Founder and CEO of Kamal Osman Jamjoom Group LLC. "We have planned an amazing launch event on January 19th, 2011, the 'Mikyajy Beautiful Concert,' where our Star will be revealed to the region and the world. The concert will see our star perform live before an exclusive VIP guest list and leading media personalities."

Jamjoom said that Mikyajy fans and consumers will be able to attend the concert either in person or 'virtually'. "'Mikyajy's Beautiful Concert' is meant to entertain and inspire our customers around the region. We have a plan to make the concert accessible to the region, so I urge our fans to keep an eye out for hints on our Facebook, Twitter and YouTube pages, as well as the Mikyajy website."

Mikyajy launched a full online social media campaign targeting its customers and fans across the Middle East. A series of quizzes and competitions are being run to better engage Mikyajy's target audience and allow a few lucky winners the chance to attend the concert.

Guests are set to experience the full strength and appeal of the Mikyajy brand at the concert, which is promised to be very experiential and entertaining. The evening will consist of music and entertainment and end with a lavish dinner.

"We always love to surprise our customers and the 'Mikyajy Beautiful Concert' will be full of surprises! Our guests will enjoy a live performance from young and rising star who will open for Mikyajy's Star brand ambassador. The concert is just the start to an eventful 2011 from Mikyajy," concluded Jamjoom. 


Background Information


Mikyajy is one of the fastest growing cosmetic brands in the Middle East. Launched in 1999, today the company has more than 160 stores across Saudi Arabia, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait, Libya and Yemen. The Mikyajy brand was ranked 29th in the Forbes Arabia Top 40 Arab Brands. The product range which includes color cosmetics, skin care products and make up tools are developed and made in Europe to international specifications.

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