‘World of Stories’ at Al Ghurair City to recreate fantasies, fairytales
Fascinating series of story-telling activities key
attraction at mall during Dubai Summer Surprises 2008
Al Ghurair City, the first shopping mall in the Middle East and the premier family shopping destination, is hosting the unique ‘World of Stories’ celebrations, as part of the exciting line-up of events that it has planned in its role as a Key Sponsor of Dubai Summer Surprises 2008 – the much-awaited summer extravaganza to be held between 19 June and 22 August 2008.
The ‘World of Stories’ celebrations, to be organised at various locations in the mall between 21 and 28 June, will recreate the fantasy world of fables. A host of entertainment activities will be held at the mall in the first week of DSS including fairytale re-enactments of the ‘Little Red Riding Hood’ and ‘Sleeping Beauty’ stage shows, arts and crafts workshops, fairyland interactive, all revolving around popular children’s fairytales.
Audiences of all ages can enjoy hilarious adaptations of ‘Sleeping Beauty’ and ‘Little Red Riding Hood’, with two shows organised daily between 5:30pm and 10pm. Produced by Radish Productions of the UK, the short-plays are a delightful blend of music, dance and comedy, with actors available for photo opportunities after the show.
Mukta Sabharwal, Manager, PR & Events of Al Ghurair City, said: ““Since its inception a decade ago, the Dubai Summer Surprises has become the ultimate summer fiesta for people of all age groups from all over the region. As a major family shopping destination, Al Ghurair City’s initiatives during DSS will play a significant role towards creating the kind of excitement that will transform the summer months into a memorable season for the entire family. Through unbelievable winning opportunities and great bargains, we have created the appropriate ambience at Al Ghurair City, where DSS visitors can celebrate this summer extravaganza in grand style.”
Ms. Mukta added: “As part of our fun-filled activities during DSS 2008 is the week-long ‘World of Stories’ celebrations – an event committed to creating a magical world where some of the popular fairytale characters come to life. There will be special story telling corners and live stage settings that are sure to create a fun-filled week for both the young and the young at heart.”
Young audiences can also partake in a wide variety of other entertainment activities, such as The Ladybird’s Fairyland – a magical theatre event hosted by an Australian fairy artiste, who transports children into a land filled with stories, poetry, music, dancing, magic and puppetry. The event also encompasses high quality arts and crafts opportunities.
One of the biggest attractions at the ‘World of Stories’ at Al Ghurair City is ‘The Mad Hatter’s Tea Party’, adapted from one of the most famous scenes of Lewis Carroll’s ‘Alice in Wonderland’. Children will be invited to join in the ‘tea-party’, while being entertained by Alice and her friends.
Cozy chill-out areas will also be set-up for children, where they can read storybooks and enjoy popular DVD movies of famous children’s stories. They can also pose behind their favorite fairytale character in the shape of a character cut-out. Coupled with this, Al Ghurair City offers unbelievable winning opportunities and bargains – a unique opportunity to people of all age-groups to celebrate the summer extravaganza at the mall in grand style.”
Al Ghurair City has also unveiled an array of other entertainment activities to provide families a fun atmosphere and provide them a rewarding shopping experience. In addition, shoppers spending a minimum of AED200 at any of the over 200 diverse retail stores at Al Ghurair City will get a chance to enter a raffle draw to win cash prizes up to AED4.5 million, which includes the opportunity to win five cash prizes of AED 100,000 each.
The other entertainment events include the Flower Rain, Floral Extravaganza, Food Carving, Chocolate Event, Modhesh Party, Circus Picnic and many more. A special show for Special Needs children will also be organised during the summer festival.
Many world-class brands at Al Ghurair City are also giving away special deals and discounts, as part of their own initiatives to woo shoppers during DSS.
