’The Stadium at the Walk’ Wraps Up Successful World Cup Experience with Sold Out Matches

Published July 13th, 2010 - 12:46 GMT

Dubai Properties Group, a member of Dubai Holding, today announced the success of the 'The Stadium at The Walk' - a World Cup 2010 experience that enjoyed record attendance each day and welcomed more than 20,000 guests in all.

The venue hosted by Dubai Properties Group in partnership with B Communications of Dubai was sponsored by KIA Motors and was fully booked for most matches. The Stadium at The Walk accommodated an average of 500 guests per day at the stadium-style venue that featured a massive 7X4 metre high-definition (HD) screen along with 34 plasma screens to ensure an optimum viewing experience. The venue also included football themed food and beverage by Jebel Ali Hotels.

A host of exciting prizes were given away throughout the month and were sponsored by various retailers at the Walk including Boutique One, Grand Optics and Bombay by the Bay. In addition, Jebel Ali Hotel sponsored several 5-star hotel stays, dinners and outings, all adding to the excitement of the tent experience.

Khalid Al Malik, Group Chief Executive Officer, DPG, said: "In the past two years The Walk has emerged an extremely popular lifestyle destination, full of fun, activities and action throughout the year. Hosting this exciting event reflects our commitment to delivering world-class events throughout the year. The Stadium at The Walk was an enormous success and we are pleased to receive phenomenal feedback and appreciation from our customers."

Representatives from Dubai Properties Group, DTCM, Al Majid Motors and B Communications announced the winner of a mega raffle draw for an all-new KIA Cadenza 2011 luxury sport sedan in celebration of World Cup 2010.

Mohammad Khader-General Manager of Al Majid Motors Co, the sole distributor of KIA cars in the UAE, said: 'We are thrilled to announce the lucky winner of the new KIA Cadenza. This was an exciting finale to our sponsorship of The Stadium at the Walk and we were thrilled to be part of the World Cup experience for thousands of football fans in Dubai. We also received a huge amount of interest from the Korean community in Dubai especially for the Korean games. The KIA Fest Tent at the Walk has been the ideal platform for our brand with the high footfall generating tremendous interest in our cars."

The Stadium at the Walk also featured an interactive pre-game arena that included table football (foosball) games, a PlayStation Zone by Sony and other sporting activities. 

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