For professional makeup artists, long-lasting products are a must. On stage or in the extreme conditions of a water ballet, colors and textures must remain flawless throughout the show. For 25 years now, I have been formulating MAKE UP FOR EVER products to meet these high professional standards.
In everyday life, women also have high standards and want their makeup to stay impeccable from morning to night. With this impressively large palette of products for the eyes, lips and face, perfection is finally in your control.”
DANY SANZ
MAKE UP FOR EVER, long-lasting excellence
An absolute reference in long-lasting makeup, MAKE UP FOR EVER offers a palette of long-lasting products with spectacular effects. Guaranteed waterproof, they offer maximum resistance to water and rubbing to provide unique staying power on the eyes, face and lips. The intense PIGMENTS hold up perfectly all day long, and all night, too! Created for professional makeup artists, who are constantly on the lookout for infallible products, these high-tech tools resist all: extreme heat, intense light, humidity, changes of clothes during fashion shows… They also are must-haves for all women who want impeccable makeup. With Aqua Eyes, Aqua Lip, Aqua Cream Liner, Aqua Smoky Lash, Face & Body, Full Cover, Eye Seal… Discover a complete range of 100% effective, waterproof products!
AQUA EYES / AQUA LIP, precise tips
Aqua Eyes eyeliners come in 25 original shades. The pencil texture is ultra-rich in pigments and totally waterproof. Eyes are precisely lined with intense color.
Designed for flawless lips, Aqua Lip liners are used by professional makeup artists in all types of work environments: film and photo shoots, stage productions, ceremonies… Their resistance to water and rubbing is truly astonishing.
AWARD-WINNING EXPERTISE
Best-selling and cult MAKE UP FOR EVER products Aqua Eyes 0L and 2L were named best black and brown eyeliners by the American magazine Allure, in its prestigious Editors Choice Awards 2008.
AQUA PENCIL, a color and staying power expert
A pigment-rich texture for unfaltering, faithful color. The soft, creamy formula made with jojoba wax glides easily over the skin to create a precise, perfectly even line.
25 colors for the eyes, 18 colors for the lips.
TRENDY TURQUOISE
Highlighted trend with Turquoise Kohl Eye Pencil (1), Turquoise AQUA EYES (2), Turquoise Eye Shadow (3), Turquoise AQUA CREAM Liner (4) and Turquoise Lipstick (5) and Star Powder (6).
AQUA EYES, for a dreamlike look
“Aquatic, sensual… she is timeless. Unattainable, captivating… she is the very essence of femininity. Her delicate, undulating silhouette is suspended in crystalline water. Her mysterious gaze hypnotizes everyone who meets it. Nothing can disturb her, she is in perfect harmony with her environment.”
Aqua Eyes Look products:
Face: Face and Body #2 – Full Cover #4
Eyes: Aqua Eyes 0L 12L 7L 11L 17L 10L 9L 8L, Aqua Smoky Lash
Brows: Aqua Eyes 2L
Lips: Aqua Lip violet – fuchsia – coral, new
Aqua Eyes, artistic inspiration
Creative and inspired, Dany Sanz imagined a unique persona:
“This mermaid, a hybrid creature of myths, fuses with her aquatic surroundings. Her white, diaphanous skin is almost translucent. She is unique, phantasmagoric, lost between two worlds. A disconcerting enchantress, she has nourished every designer’s imagination since the beginning of time and will continue to stir their creativity for many years to come.”
Aqua Artistic products:
Face: Face and Body #2 – Full Cover #4
Eyes: Aqua Eyes 0L 7L 11L 16L 14L 8L
Brows: Aqua Eyes 2L
Aqua Smoky lash
Lips: Aqua Lip violet – fuchsia – coral, new
AQUA SMOKY LASH LOOK
“This sophisticated, provocative woman is modern, confident and sure of her femininity. She loves a challenge and likes to destabilize anyone who meets her gaze. Plunged in a swimming pool, on a warm summer night, she makes water her ally. It becomes a weapon of seduction that she wears like a necklace of light. The play of reflections, water drops… In her game of seduction, the bait is danger. She is always the femme fatale, in any situation.”
AQUA SMOKY LASH LOOK Step-by-Step
Face
Even out the skin with the neutral HD primer, to be applied using the fingertips or the HD sponge. Apply Face & Body #2 with the Ellipse sponge and correct any imperfections with Full Cover #4. Blend perfectly with the 5N brush.
Eyes
Apply Aqua Black to the upper eyelid and spread it out to the temples in a clear line for a perfect Smoky Eye. Blend some turquoise Aqua Eyes 7L eyeliner on the lid and under the lower lashes, extending it all the way to the temples. Draw a crescent with black Aqua Eyes above the outer crease and go over the outer corner of the eye. Layer copper Aqua Eyes 10L over the black crescent and illuminate the area just under the brow with a line of silver Aqua Eyes 8L. A hint of Aqua Smoky Lash on the upper and lower lashes will open up the eyes. Add structure to the overall look by intensifying the brows with Aqua Eyes 2L.
Lips
Define the lip line with raspberry Aqua Lip pencil 15C and color in the lips from the outside to the inside.
Aqua Smoky Look products:
Face: Face and Body #2 – Full Cover #4
Eyes: Aqua Eyes 0L 8L 12L 7L 10L 9L– AQUA BLACK, Aqua Smoky Lash
Brows: Aqua Eyes 2L
Lips: Aqua Lip raspberry, new
NEW PRODUCTS
AQUA EYES
For its anniversary, MAKE UP FOR EVER created five new Aqua Eyes eyeliner shades: fir green 20L, dark gray 21L, gray 22L, champagne 23L and taupe 24L. Twenty-five years of long-lasting excellence and 25 shades for the biggest range of eyeliner pencils on the market!
AQUA LIPS
Six new colors – mauve 13C, light rosewood 14C, pink 15C, fuchsia 16C, light orange 17C and coral 18C – join the Aqua Lip range, which now includes 18 extremely waterproof shades.
LONG-LASTING EXPERTISE
AQUA SMOKY LASH
With its natural black mineral pigments, film-forming polymers, mineral-rich red seaweed, Carnauba wax, beeswax, and D-Panthenol to protect the lashes, the waterproof version of Smoky Lash is a new bestseller!
The latest innovation in the MAKE UP FOR EVER mascara range, Aqua Smoky Lash is the waterproof version of Smoky Lash mascara. Extremely concentrated in pigments, the formula coats lashes in intense black color and perfectly resists water, perspiration and tears. Under a spray of water, at the beach or in the swimming pool, its staying power is infallible. The unique brush, a blend of fibers and elastomers, creates an exceptional lash volumizing effect, never-ending length and instant curl. Although it is long-lasting, it is very easily removed with a waterproof makeup remover like Sens’Eyes.
Aqua Black
Aqua Black waterproof cream eyeshadow is ultra-pigmented and can be used to create intense, smoky makeup looks, with impeccable staying power. Its black micronized iron oxide mineral pigments coat the eyelid to create a perfect Smoky Eye. Developed from the same technology as Smoky Lash and Aqua Smoky Lash mascaras, Aqua Black can be removed just as easily with a waterproof makeup remover like Sens’Eyes.
