2nd annual internatioal telecom and media forum in Dubai

Published June 28th, 2010 - 09:01 GMT

 Value Partners, a leading global management consulting firm, and TECOM Investments Media Cluster, have joined forces to host the second annual CEO International Telecom and Media Forum on the 30th of June 2010 at the Ritz-Carlton Dubai.

The theme of this year’s Forum will be: Value in the Arab Media Ecosystem: Stimulating the production and monetization of local content in the Arab world.

According to Santino Saguto, Partner, Value Partners Dubai: “The dynamic nature of the media industry in the Middle East calls for cooperation and a mutual understanding between decision makers in the region. The forum is a platform for bringing together senior executives operating in the Arab media ecosystem in a private setting to collaborate and exchange ideas, share knowledge, and identify steps on addressing pressing industry issues.”

Mohammad Abdullah, Managing Director, TECOM Investments Media Cluster, said: “We are witnessing a broad range of technology developments in the media industry that is paving way to investment opportunities. Key drivers such as globalization and innovation, as well as the young generation have all contributed to the rapid strides technology has taken in this sector. Looking forward, it is becoming more and more evident that strong collaboration between the media and telecom companies is an imperative necessity. Events such as these serve to facilitate this objective and we are glad to be playing our role in bringing together major media, telecom and online players across the industry value chain in the MENA region and globally.”

A recent study by Value Partners illustrates that the media landscape in the region presents opportunities for strong existing local brands to expand into key areas including: on demand, interactive, snackable, short-form, multi-platform, multi-media, diversified, and targeted to segments. This is particularly due to the fact that Arabic is the preferred language for media consumption in the region.

“This is particularly true of those countries with a strong history in content production, such as Egypt, where 63% of users prefer to use content from their own country. In the UAE, this figure reduces to 20% due to the fact that the country has only recently moved into content production. Overall, only 6-10% of users prefer content from other parts of the Arab region” continues Saguto.

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