SABIC’s 2nd annual Quality Day was launched today (23 November, 2005), at the Jubail Industrial City Conference Center, under the theme of “Building customer loyalty generation after generation”. Present at this special event were senior management from SABIC and its affiliates, as well as senior staff from some other national and regional companies and establishments.
SABIC chose this year’s theme whilst keeping in mind the Kingdom of Saudi Arabia’s accession to the World Trade Organization, which will entail greater challenges and responsibilities. The importance of quality in business operations will increase in light of the developing new world economic order as well as greater market liberalization and the ongoing increase in competition within domestic and foreign markets.
SABIC has always recognized the vital importance of quality. From its earliest days, the company was keen to comply with the latest in world-class state-of-the-art technologies. SABIC manufacturing plants were well equipped with modern quality laboratories and SABIC intensified its R&T activities to emphasize increased quality in its products and services. As a result, all SABIC affiliates are ISO 2000/9000 certified. In this regard, SABIC launched the FANAR project which primarily focuses on improving the quality of our products and services, whilst helping to build long-term customer relations and loyalty generation after generation. SABIC also shares quality experience with other national and regional companies and establishments through sponsorship, organizing seminars, educational training courses and conferences.
SABIC’s 2nd Quality Day activities included valuable lectures delivered by experts in their respective fields. In addition, senior staff from SABIC and other local and regional companies provided presentations on some successful quality experiences. Some individuals and work teams were honored for their outstanding and distinct roles in the field of quality.
