Abu Dhabi Hosts the 1st Annual Masters of Excellence

Published April 20th, 2006 - 07:04 GMT

Under the Patronage of HH Sheikh Hamed bin Zayed Al Nahyan, Chairman of the Abu Dhabi Department of Planning and Economy, a unique exhibition featuring fashion’s elite brands, fine jewellery, luxury watches exquisite tableware and deluxe yachts will be held on 8th to 11th  May at the Emirates Palace in Abu Dhabi with Al Dar, Abu Dhabi Commercial Bank,Abu Dhabi Motors, and Beauty Palace as Platinum Sponsors.

Masters of Excellence features four days of riveting fashion shows that showcase new haute couture and press collections from France, Italy, USA and the UK in themed gala dinners.  Valentino, Christian Lacroix, Emanuel Ungaro, Givenchy, Donna Karan, Calvin Klein, Vivienne Westwood, Matthew Williamson and Giles Deacon headline the powerhouse line-up of prestigious fashion houses that will showcase the latest in fashionable designs, fabrics, and colours in haute couture ensemble that will mesmerize the audience.  Beauty Palace is the main sponsor for hair and make-up and responsible for the stylish appearance of the models during all fashion shows.

The highly anticipated event is being organised by Emotion, a luxury event management company, and conceptualised by renowned fashion director Bernard Trux, who created the ‘concept’ fashion show in 1970, and is the brains behind some of the most unique and daring fashion shows both for Haute Couture in Paris and on the international stage for the past 35 years.

Bernard Trux will collaborate with another famed director Sergio Salerni, who has staged some of the more spectacular launches of haute couture fashion, including those of Giorgio Armani, Valentino, Gianni Versace and Dolce & Gabbana. Even the Gala Dinner should prove to be a uniquely pleasurable experience as it is prepared by no less than celebrity 3 Star Michelin Chef Pierre Gagnaire.
Also sponsored by Harry Winston and Chopard from Al Manara Jewellery, Bvlgari, GRAFF, Art Marine and Duboats, and Edra from the designer hub, the event will also showcase prestigious luxury watches and fine jewellery from some of the world’s most remarkable jewellery companies, as well as a presentation of the exquisite tableware that will surely add glitz and glamour to an already high-profile gathering.

“The first annual Masters of Excellence is all about celebrating masterpieces in luxury living – from haute couture fashion and fine jewellery and watches, to elegant tableware and lavish yachts. It pays tribute to the designers who created these stunning creations that inspire awe and admiration from people all over the world,” said Denis Muller, Managing Director, Emotion. “Our decision to stage the event in Abu Dhabi reflects the growing prominence of the city as a major market for luxury items, and affirms the increasingly significant role played by the emirate in hosting important and prestigious exhibitions.”

Mr. Ahmad Ali Al Sayegh, Chairman ALDAR Properties PJSC said ‘ALDAR is proud to be platinum sponsor of the 1st Annual Masters of Excellence Event.  The showcasing of these world class brands in Abu Dhabi is recognition of Abu Dhabi’s status as a world class city.  This sponsorship is in keeping with our policy of promoting Abu Dhabi and the UAE worldwide, since this event will attract considerable international publicity.
As a company, we pride ourselves on producing first class property developments and we work with renowned brand names to guarantee quality.  ALDAR have already partnered with global brands in two of our developments; Ferrari for the Ferrari World concept and Banyan Tree Holdings as the operator of our exclusive 5 star waterfront resort and spa. Our retail plans for the redevelopment of the Central Market also include the introduction of many high end designer brand names to establish Abu Dhabi as a premium retail capital.’

“ADCB Excellency is proud to be associated with Masters of Excellence 2006. Excellency is a distinctive account designed with unique products and services to give you a banking experience that is truly exceptional. The hallmark of the Excellency Account is the outstanding customer service and convenience it offers, while preserving and growing your wealth. At Excellency, we recognize your standing in society and the unique life style you are accustomed to. It is our mission to exceed your expectations and to ensure that you always enjoy the personal attention you are entitled to.’ said Julie Azharian, Assistant Vice President -Wealth Management and Private Banking Group Abu Dhabi Commercial Bank.

Mr. Arno Husselmann, General Manager, Abu Dhabi Motors, the exclusive importer for BMW, BMW ALPINA, MINI and Rolls-Royce in Abu Dhabi and Al Ain, expressed optimism about the event’s success and said: “BMW’s central brand philosophy is to achieve the premium expectations of its customers. At Abu Dhabi Motors we believe that our customers are not simply buying a car they are choosing a lifestyle. The Masters of Excellence Fashion Show is synonymous with the luxury lifestyle we advocate and this is why we have chosen to support this event. The designers who will be showcased at the event represent the core characteristics of all BMW Group vehicles: they are innovators in their field, they execute superior design, and they strive for the ultimate in quality

Beauty Palace is confident the event will draw an A-list crowd to check out the latest in jewellery and haute couture fashion. Muath Jalil, CEO, commented: “Beauty Palace’s long term strategy and vision follow its leader vision Mr. Khalifa Khouri, Chairman of Beauty Palace and Vice Chairman of HS Group, to become the dominant luxury store in every market we serve and to offer the finest international brands to its elite clientele,” said Muath Abdel Jalil, CEO, Beauty Palace. “Supporting the Master’s of Excellence event is an ideal step for Beauty Palace; the event provides a platform allowing us to represent and showcase our unique brands among other prominent international brands.”

The event concludes with the staging of the 1st Abu Dhabi Yacht Show which will take place at the Emirates Palace Marina. Guests can look forward to a unique collection of luxury yachts and a preview of the high profiles lifestyle that comes with owning expensive yachts.

Masters of Excellence opens daily from 4:30 pm, and the Gala Dinner will start with a welcome drink at 8 pm.


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