Abu Dhabi Tourism Authority (ADTA) announced in Jeddah, Saudi Arabia on the 23rd of June, the launch of a roadshow for the first time in the GCC, as part of a regional marketing effort to promote Abu Dhabi tourism and the emirate’s plans for developments in the tourism sector.
The roadshow will take place from 23-26 June 2007 and aims to strengthen partnership with travel trade and media across the region and to boost Abu Dhabi’s position on the tourism map. Partners from the travel and tourism industry in Abu Dhabi including Etihad Airways, Emirates Place, Royal Jet, Al Raha Beach Hotel, Mercure Grand Jebel Hafeet Hotel, Danat Beach Resort, Mirfa Hotels and Abu Dhabi National Exhibition Center (ADNEC), are joining ADTA on the roadshow.
ADTA and partners are promoting Abu Dhabi’s tourism products during the roadshow to raise awareness of the diversity and wealth of the Emirate of Abu Dhabi and the United Arab Emirates as whole. Table top presentations by roadshow partners will promote holiday packages and excellent retail offerings available this summer in the GCC tailored to attract regional visitors alike.
H.E. Sheikh Sultan bin Tahnoun Al Nahyan, ADTA Chairman said: the years ahead will see the ADTA focusing on new forms of tourism including event and conference tourism which can serve the GCC region as a whole, adding that the emirate will host a number of international exhibitions and events. He also stressed on the significance of the GCC market for tourism in Abu Dhabi referring to economic unity in the GCC and to the cultural proximity between the UAE and its neighbors which makes the Emirate a major attraction to GCC visitors.
The road show delegation traveled to Riyadh as the second roadshow destination and will head to Doha and Kuwait City in the next two days to provide first hand information and raise awareness of the various attractions that Abu Dhabi can offer; as well as to explore opportunities for collaboration with travel trade in each market.
About ADTA
The Abu Dhabi Tourism Authority (ADTA) was established in September 2004. It has wide ranging responsibilities for building and developing the emirate's tourism industry. These include; destination marketing; infrastructure and product development; and regulation and classification. A key role is to create synergy in the international promotion of Abu Dhabi through close coordination with the emirate's hotels, destination management companies, airlines and other public and private sector travel-related organizations.
