Accor is preparing to embark on its largest and most dynamic brand awareness campaign yet during the Middle East's premier travel and tourism exhibition, Arabian Travel Market (ATM) 2006.
The leading hotel and services group has confirmed that it will be increasing its presence at ATM in line with its stellar performance in the Middle East over the past year and looks forward to revealing new information on its rapid expansion in the region.
Exhibiting from a double capacity stand featuring split levels with prominent brand visibility and additional entertainment and meeting areas, Accor will be showcasing its accomplishments to date and is expected to announce a number of new management contracts and construction start-ups for hotels in the Middle East over the next three years.
Commenting on Accor's plans for ATM in Dubai, Middle East Managing Director Christophe Landais explained that Accor is extremely excited about the exhibition this year.
“We have great plans for the future which we are eager to share with the region. Accor is set to establish its leading management position in the Middle East. At this years ATM we will be confirming plans for future openings in the region and will be showcasing our past phenomenal achievements,” said Landais.
Accor recognises the Middle East as an important global market and has committed to the region through the establishment of its dedicated 20-strong management office in 2003.
In the past two years, the group has significantly increased its capacity in the Middle East with 19 hotels currently across the UAE, KSA, Qatar, Bahrain, Lebanon and Yemen.
A further 17 hotels are set to open by the end of 2008 including highly prominent properties such as the Sofitel Jumeirah Beach Residence, Sofitel Burj Dubai, the eagerly-awaited US$600 million 1240 unit Sofitel Zam Zam Towers in Makkah which is expected to launch in late 2006 and the Sofitel Al Maha Resort hotel in Doha, set to open in August 2008.
Visitors to the newly designed double-story stand located in Hall 2, Stand No. 2060 will be able to gain an insight into Accor’s comprehensive portfolio of brands ranging from the upper-upscale Sofitel and upper mid-scale Novotel chains to the high value economy Ibis, and distinguish the unique selling points each hotel has to offer.
The stand will also showcase future projects across the region and enable guests to understand the company’s long term commitment to the region.
“I am proud to be able to exhibit our accomplishments so far and highlight the fantastic qualities of the Accor branded hotels, proving why our products are such a success in the Middle East,” concluded Landais.
About Accor
With 168,000 people in 140 countries, Accor is the European leader and one of the world's largest groups in travel, tourism and corporate services, with two major international activities:
- hotels: over 4,000 hotels (more than 466,000 rooms) in 92 countries, casinos, travel agencies, and restaurants;
- services to corporate clients and public institutions: 19 million people in 34 countries use a broad range of services (food vouchers, people care and services, incentive, loyalty programs, events) engineered and managed by Accor.
