Acer, the world’s second largest IT vendor, reinforced its ongoing commitment to strengthening its unique channel business model to help expand the region’s IT industry.
At this year’s Digital Consumer Channel (DCC) Middle East & Africa (MEA) event, which takes place from 18 – 20 May, Acer executives highlighted the crucial role its channel partners play in making Acer’s empowering technology and products available to valued customers across the region.
Acer is a major player for notebooks and desktops across the region.
“The Middle East remains one of the strongest performing IT markets in the world,” said Krishna Murthy, Managing Director, Acer Computer, Middle East and Africa.
“Acer over the years has grown and constantly met and exceeded the demands of the IT industry, empowering our channel partners and facilitating their growth is instrumental for our continued success.”
“Acer’s dynamic channel business model encourages partners to be pro-active and, with their valued help, we aim to capture a significant proportion of this growing IT market,” added Murthy.
At the meet, senior Acer executives updated channel partners and distributors from across the region. New products and Acer’s 2010 strategy were key subjects.
“Only by empowering our channel partners can we hope to grow our market share. Our business model has proven very successful, but informing our partners and helping them to grow is also vital, if we are to sustain our growth,” added Murthy.
Acer is the gold sponsor of this year’s Digital Consumer Channel (DCC) Middle East & Africa (MEA) event, and the sponsor of the gala dinner on 18 May.
Delegates and industry professionals can make use of the Acer’s hospitality suite, where they can sample the Acer group products, including Packard Bell and Acer Samartphones.
