Action PR to manage public relations and media consultancy activities for New World

Published July 26th, 2010 - 08:22 GMT

Action PR recently signed a mutual cooperation agreement with New World, a leading advertisement and marketing company, to handle all aspects of New World's public relations and media consultancy.

In this context, Action PR has tailored a public relations strategy which aims at introducing New World's services to the public arena. This tailor-made strategy will include public and media activities and promotional campaigns in aid of New World's aspiration to achieve a leap in advertisement and marketing in Jordan and provide a wide range of innovative tools. 

"Public relations and its scope of work are very crucial to any enterprise seeking to clarify its operations and objectives and to communicate its essential messages to the right people. It is therefore that we chose Action Public Relations to represent us, as they are pioneers in the field with wide-ranging experience of continuous work for a number of companies and institutions from different sectors," said New World's General Manager Mr. Fouad Asfour.

Mr. Nabil Hijazin, Action PR's Managing Partner echoed Mr. Asfour sentiments saying: " Since we have garnered an extensive experience in providing strategic public and media relations services for a wide array of clients, we made sure that we map out and  implement creative and well- researched plans that meet New World's standards and effectively leverage their brand value.”

New World is a leading advertisement and marketing company specialized in developing innovative marketing tools to help clients achieve their marketing and commercial objectives and penetrate new markets through utilizing out-of-the box, cost- effective methods. 

New World aims at bringing new concepts such as the coupon & promotions discount system to the Jordanian market, thus helping companies and merchants build customer loyalty through providing immediate discounts and special offers to customers at the time of sale. 

With over 16 years of experience, Action PR has become a pioneer in offering state-of-the-art public relations and media consultation services in both Jordan and the region. The agency is reputed for its ability to swiftly deliver advanced, personalized and reliable PR and media tools and enjoys the trust of countless high profile clients both in Jordan and the region.

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