With Ramadan past and the summer season reaching a close, many women in the UAE are suffering from flat hair and lifeless colour. The extreme summer heat and Ramadan fasting have taken their toll, leaving women's hair crying out for nutrients and a life inducing boost! Two of the world's leading experts on hair volume and colour protection provide their expertise to all women for a chance to bring back fabulosity and vitality to their hair.
With extraordinary involvement and attention to effective ingredients and unique scents, these world experts and two of Sunsilk's seven international Co-Creators, Teddy Charles and Rita Hazan promise to give tips that turn fine hair into body and oomph that impersonates runaway allure at home.
"My co-created product range will give girls everywhere big, bouncy hair, thanks to its dual action formulation which lifts from the roots, and builds texture and elasticity along the lengths. It's because of this method that the volume will last longer, and have natural body and movement", says Teddy Charles, Co-Creator of Sunsilk Plumped-up Volume.
According to a survey conducted by TNS consultants on behalf of Sunsilk, it was found that despite the different backgrounds of women across the region, they all have one target; to achieve healthy, fabulous and volumised hair. One of Teddy's secrets to achieving this, after a month of fasting, is to constantly massaging the scalp with fingertips to liven up the roots and finish off with a mist of hairspray.
Paris-based Teddy began his career assisting the greatest hairdressers such as Julien D'Ys and Orlanda Pita. He has since collaborated with world-famous photographers like Mario Testino and Patrick Demarchelier. His creations appear regularly in the leading fashion magazines Vogue, i-D and Numero. Teddy combines his flare for contemporary femininity and glamour with an edgy bohemian feel and high-impact volumised styles.
Teddy Charles mastered his art by styling the tresses of models for brands; such as Dior and Calvin Klein: "I am a perfectionist and I'm surrounded by perfectionists: fashion designers, magazine editors, models, make-up artists. None of us stop until we've achieved the best. The "Plumped-Up Volume" product I've co-created with Sunsilk will give girls everywhere long-lasting volume with natural body and bounce".
Hair colour guru Rita Hazan, is known for setting beauty trends and reinventing celebrities with her vibrant colour work. Her Sunsilk product range, "Vibrant Colour Protection", contains an Amino Shield Technology and UV filter to repair surface damage and rejuvenate the hair fibres, leaving hair in the ultimate condition to transmit brilliant colour. The range also ensures longer-lasting colour and healthier hair, sealing the cuticle layer to lock in colour molecules.
Rita Hazan advises the women in the Middle East to have their hair coloured at a professional salon to make use of reliable expert advice, and by this achieve a great hair come-back after Ramadan.
As one of the most sought-after colourists in the world, New Yorker Rita Hazan owns an elite Manhattan salon where she creates and re-invents celebrity styles. Her spectacular colour work is seen regularly on TV screens and cinemas across the world as her star-studded salon creates the signature looks for A-Listers such as Jennifer Lopez, Jessica Simpson and Jessica Biel who vow by Rita's instantly "wearable" colour styles.
"The way to keep your colour looking perfect for weeks after you've had it done is to keep the surface of hairs as healthy as possible. Repairing surface damage and rejuvenating the hair fibres, so that the hair can diffuse amazing colour", says Rita Hazan.
For tips on how to add volume to your hair and intensify its colour, Teddy and Rita have compiled a list of their top tips:
