The meetings, incentives, conferences and events (MICE) services and facilities offered in Dubai have been increased and diversified by The Address Hotels + Resorts. The five star premium hotel brand owned and managed by Emaar Hospitality Group, a subsidiary of Emaar Properties PJSC, is focusing energies on creating a broad platform of meeting and event facilities across its various properties in the city.
In all, some 65,000 sq ft of world-class meeting space has been added on by The Address Hotels + Resorts in less than a year contributing to Dubai’s efforts to promote the city as the most competitive destination for meetings and incentives.
With a portfolio comprising 900 luxurious guest rooms, 35 gourmet restaurants and lounges and extensive meeting amenities, The Address hotels have redefined Dubai’s MICE segment with proven capabilities to host business meets, product launches, corporate galas, weddings and VIP receptions.
Ms. Alma Au Yeung, Area Director of Catering & Conference Services, The Address Hotels + Resorts, said: “The MICE tourism segment is today regarded as one of the fastest growing in Dubai. This is driven by the geographical advantage offered by the city, which is central to the East and West, and the superior air and road connectivity. Alongside, the demand for MICE tourism is led by the modern facilities that Dubai offers today.”
She explained: “The prime consideration in hosting any event – be it a VIP function or a corporate gathering – is the location followed by the standard of amenities and services offered. The Address Hotels + Resorts takes pride in the spectacular location choices it offers to guests. We have also showcased a strong roster of meeting and banqueting facilities that appeal to the entire breadth of MICE business.”
From organizing a power brainstorming session against the inspired backdrop of Burj Khalifa, the world’s tallest building, to hosting a high-profile product launch next to the world’s largest fashion destination or an informal gathering by the relaxed ambience of Dubai Marina or The Montgomerie Dubai golf course, The Address offers a spectacular array of choices for guests. All meeting amenities are bolstered by cutting edge technology including complimentary wireless internet access, and state-of-the-art audio-visual and communication facilities.
The Address Dubai Marina offers some of the most extensive conference facilities in the city. The 900 square metre spacious Constellation Ballroom with floor-to-ceiling windows benefits from extensive natural light and can accommodate up to 1,000 guests reception style. It is the largest ballroom in Dubai Marina.
The hotel further offers 15 additional rooms for meetings and events – each room named after a different star. All are equipped with advanced IT systems, complemented by highly skilled and dedicated staff. A spacious pre-function ballroom foyer extends to an outdoor terrace for guests to enjoy the views. A Conference Concierge service and a state-of-the-art Business Lounge are available to ensure the flawless conduct of events.
The Address Downtown Dubai, the flagship property of The Address Hotels + Resorts, can host from 8 to 550 guests with all of the function rooms providing excellent views of Downtown Dubai. The Symphony Ballroom has impressive floor-to-ceiling windows facing Burj Khalifa and The Dubai Fountain. Two smaller rooms are available – purpose-built for sophisticated presentations. The Symphony Ballroom, Rhapsody Ballroom and Boardroom are equipped with cutting-edge audiovisual and IT systems with dedicated associates always on hand to assist with any requests.
The Palace - The Old Town is well-equipped for business events with its stylish and modern meeting and conference facilities and state-of-the-art support equipment. All meeting rooms have balconies offering natural lighting. The Royale, the main conference room, can cater for larger conferences of up to 250 persons and can also be partitioned into two sections to allow for smaller parties. The Regal and the Palatine, which can accommodate up to 20 and 14 guests respectively, are the hotel’s boardrooms.
Another outdoor venue, The Palace Rooftop offers spectacular views of Burj Khalifa, The Dubai Fountain and lake and is ideal for private functions. The area surrounding the pool at the hotel can accommodate 240 people and has views overlooking the fountain.
The Address Dubai Mall offers extensive space for meetings and events. The large ballroom can accommodate up to 650 guests, and can be divided into three sections. There are six additional rooms of varying sizes for meetings and events, ranging in capacity from 15 to 40 persons. A professional events team ensures the success of every event.
The Address Montgomerie Dubai, overlooking a championship golf course, offers conferencing and event management with a difference. Professional event managers can tailor make delegate packages and also assist with private functions.
The state-of-the-art, 115 sq m meeting room with LCD televisions, data projection, and balcony access offering golf course views can accommodate 30 guests in U-shape style, ideal for corporate meetings.
The Address Montgomerie Dubai is also equipped for al fresco entertaining during the cooler climes, offering spectacular locations for wedding receptions and social events. The Lawn, a 1,060 sq m grass venue adjacent to the Clubhouse and overlooking the 18th green, can accommodate up to 400 guests banquet style and 1,000 guests for a cocktail style reception.
The Aquaviva Pool Deck is an open-air poolside venue, with unparalleled views of the 18th green, Clubhouse and surrounding Emirates Hills. It is ideal for hosting events of up to 250 guests. The Academy Terrace offers seating for up to 200 guests, banquet style and offers panoramic views of the Dubai Marina Skyline.
The Address Hotels + Resorts is redefining the hospitality sector of Dubai through innovative concepts and a focus on its three unique propositions – a distinct location advantage, superior guest service and tangible guest benefits.
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