Abu Dhabi Media Company (ADMC) today announced an exclusive agreement with Humax, one of the world's leading manufacturers of set-top boxes. As part of the deal, Humax will handle the supply and sales of high-definition set-top boxes (HD STB) for the deployment of the English Premier League (EPL) sports programming in the Middle East and North Africa, via Abu Dhabi Al Riyadiya channels.
The agreement comes on the heels of ADMC’s distribution strategy announced last month, which confirmed several EPL subscription platforms available to football fans, including a high-definition set-top box, IPTV, and streaming via broadband internet.
“We are committed to offering our audiences a high-quality viewing experience via the platform of their choice. We believed it was necessary to seek an established provider, capable of assisting our market entry in the subscription platform via HD STB, not only in its capacity as a manufacturer and supplier, but also as ADMC's strategic partner. Humax is a perfect fit for us, given its technological leadership, understanding of the market trends, and established regional presence,” said Karim Sarkis, Executive Director of Broadcast at ADMC.
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