Already AED 1.5 million has been given away in prizes during Festival@The Dubai Mall, with over 100 winners awarded. In addition, many high-end electronic products have been sold at amazing prices as part of the Bid 2 Win promotion. During the final week of the festival, an additional AED 1.5 million is up for grabs.
Launched on April 30, 2009, Festival@The Dubai Mall is a month-long retail extravaganza with bargain deals, raffle draws and colourful entertainment regaling visitors. Customers spending an aggregate amount of AED 500 at the retail and F&B outlets over the festival period can collect raffle coupons to participate in the Win Millions draw. In addition to five daily draws for AED 10,000, a weekly draw for AED 100,000 is held every Saturday with the winners stands to gain a bonus of AED 50,000 if they are present at the mall during the draw. The final draw will be held on May 29, at 10pm, where one lucky winner will receive AED 1 million.
Mr Nasser Rafi, Chief Executive Officer, Emaar Malls said: “The response to the festival – both from retailers and visitors - has been very encouraging. Apart from a strong increase in visitors to the mall, sales have also increased significantly. The success of the Festival@The Dubai Mall highlights the confidence of customers in Dubai’s retail sector.”
The Grand Bentley raffle is one of the key attractions of the festival. There are only 5,000 tickets on offer, each priced at AED 200, to win a luxurious, four-door Bentley Continental Flying Spur. The raffle coupons are available at all 18 Customer Care outlets and four special Bentley Raffle Kiosks located across the mall. A buy back guarantee on the car is also offered to the winner.
Over 900 of the total 1,200 retail stores in The Dubai Mall are currently open. Families and friends can meet at the extensive food courts featuring 160 F&B outlets and with a capacity to seat 3,000 people at a time.
In addition to the Dubai Aquarium & Underwater Zoo, the Olympic-sized Dubai Ice Rink and The Waterfall, entertainment avenues including KidZania®, SEGA Republic, and the 22-screen Reel Cinemas will open later this year.
Festival@The Dubai Mall is supported by Dubai Media Inc, Arab Media Group and The Address Hotels + Resorts, a part of Emaar Hospitality Group.
About The Dubai Mall:
The Dubai Mall is the world’s largest shopping and entertainment destination spread over a total area of 12 million sq ft. With a total internal floor area of 5.9 million sq ft, the mall has 3.77 million sq ft of gross leasable space which hosts 1,200 retail stores including over 160 food and beverage outlets in food courts that have a capacity to seat 3,000.
The Dubai Mall offers an unparalleled retail mix combined with world-class dining, entertainment and leisure attractions. The leisure attractions include The Dubai Aquarium & Underwater Zoo, which features the largest acrylic viewing panel in the world and a walk-through tunnel. The Olympic-sized Dubai Ice-Rink is another key leisure attraction and a destination for skating enthusiasts.
Fashion Avenue, a 440,000 sq ft fashion precinct dedicated to haute couture, positions the mall as the fashion capital of the region; while the Gold Souk is a sprawling gold and jewellery retail showcase with over 200 stores.
The strong family entertainment theme includes KidZania®, an innovative children’s ‘edu-tainment’ concept that is being introduced to the region for the first time; SEGA Republic, a 76,000 sq ft high adrenaline indoor theme park; The Grove, an indoor-outdoor streetscape with fully retractable roof, and the 22-screen Reel Cinemas with a total capacity of 2,800 seats.
For the convenience of visitors, the mall offers over 14,000 car parking spaces.
About Emaar Malls Group LLC:
Emaar Malls Group LLC, is the retail and shopping mall subsidiary of Emaar Properties PJSC. Emaar has announced investments in shopping malls of over US$4 billion (AED 15 billion) with 10 million sq ft of retail property in operation or under development in the emerging markets of the Middle East, North Africa, the Indian Subcontinent and South Asia and is on target to become one of the largest developers of shopping malls in the world. At the forefront of these developments is the flagship The Dubai Mall, the world’s largest mall, in the heart of the Downtown Burj Dubai.
Emaar Malls Group also operates two other malls in Dubai; Souk Al Bahar, an Arabesque shopping and entertainment development on The Old Town Island, and Dubai Marina Mall, a lifestyle shopping mall for residents of the Dubai Marina community.
Internationally, Emaar Malls Group is actively planning or developing shopping centres in Egypt, Syria, Morocco, Turkey, Jordan and Saudi Arabia and continues to drive the company’s expansion strategy on a global scale.
About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in 36 markets world-wide. Besides building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure, education and healthcare. For more information, visit www.emaar.com.
