With Africa predicted to grow at an average of 4.3% in 2010, communications becomes an important part of business. Customers are taking advantage and demanding higher service standards. There is a shift from being a mere network operator to delivering more personalized services. Customers want to know if their individual concerns are being addressed. Therefore, FlemingGulf is proud to announce a continuation of its highly successful conference Telecoms in Africa – Customer Loyalty & Retention scheduled to take place from 27th to 28th July 2010 in Johannesburg, South Africa.
Fleming Gulf’s 2nd Annual Customer Loyalty & Retention Conference provides the platform wherein telecom experts across Africa region will come up with solutions to find out the right way how to put a customer relation strategy in place & develop effective churn prediction tools. In the condition of competition, high number of providers and expansion of various services for customers, one of the most important concerns is developing of the proper understanding of customer needs and enhancing a customer experience especially with B2B customers. Telecom Operators are also exploring the viability of outsourcing their customer service operations to BPO’s. but the big question here is ‘How many qualified BPO’s exist in Africa?’
