Published November 13th, 2006 - 06:46 GMT

Guests at this month’s Oil Barons’ Ball - the Middle East oil and gas industry’s social event of the year – will not only witness the ‘crowning’ of the new Oil Baron but will also hunt for the ‘Belle of the Ball’.

Aftershock, one of the UK's leading women's evening wear, daywear and accessories brand, has joined hands with event organiser Reflex Publishing – the name behind Pipeline magazine - to search for the Best Dressed Lady at the gala, at Dubai’s Nad Al Sheba lawns on November 15.

“We wanted to create some excitement for the ladies who attend this fantastic event dressed in their best finery and came up with this idea which was enthusiastically supported by Aftershock,” said Eileen Michael, Publisher, Reflex Publishing ME FZ LLC.

Aftershock will create a special booth where all ladies at the ball will be able to have their photograph taken. All the pictures from the evening will then be assessed by a panel of judges who will decide the winner of the first Aftershock Best Dressed Lady title and a runner-up.

“The Oil Barons’ Ball is associated with style, sophistication and glamour - a natural fit for the Aftershock brand, which is well known for its elegantly stylish ladies fashions from evening wear to luxurious daywear,” said Aniysha Seyfferdt, Marketing Manager, Aftershock.

The title winner will receive Dhs2000 and the runner-up will be awarded Dhs1000 each, in gift vouchers, courtesy Aftershock.

Up to 2,000 oil and gas executives from around the region are due at the ball which has the patronage of HH Sheikh Ahmed bin Saeed Al Maktoum, President, Department of Civil Aviation, Government of Dubai, and Chairman of the Emirates Group.

”This will be the biggest ball yet with a star-studded line up of entertainment from two of the finest Motown tribute bands - The Drifters and The Four Tops,” said Michael.

“The two are planning to present a 15-piece finale to close the evening which we anticipate will be the most memorable yet.”

The overall theme for the evening is black and gold to reflect oil - black gold.
The dress code for the evening is Black Tie or National Dress.

The Oil Barons' Ball 2006 is sponsored by Dubai Gold & Commodities Exchange, Richmond Real Estate, The Courtyard Marriott, Cadillac, Energy City Qatar, Elite Concepts, National Oilwell Varco, Nukote Coating Systems, Simmons & Simmons, Premier Oil Field Rentals, Studio 52 Art Production, Top Oilfield Engineering Services, Bab Al Shams Desert Resort & Spa and Dubai Exotic Limo.

Reflex Publishing is the most professional and credible energy publisher in the Middle East. The company publishes Pipeline magazine, the most internationally respected magazine for the Middle East’s oil and gas industry. Pipeline has been providing timely and relevant news, features and analysis of the region’s energy market since 1997.

Reflex is also the publisher of Future Fuels, a unique publication covering new energy sources, environment issues concerning our planet and the need to explore new fuels sources for generations to come

For more information, call Reflex Publishing ME LLC on +971 4 391 0830


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