Air Miles, the Middle East’s leading multi-participant loyalty programme, recently welcomed internationally-acclaimed Service Partnerships and Customer Focus expert, Ron Kaufman to Dubai to conduct a powerful seminar ‘Up Your Service!’. The programme, aimed at enhancing the skills of its partners and staff outlined the steps and secrets to boosting service delivery.
At the seminar, Kaufman discussed how Air Miles can increase and maintain the loyalty of its most valuable customers, build stronger partnerships with suppliers and boost productivity and morale amongst its employees.
“Our programme already boasts a growing database of more than one million regional card-holders and 160 participants in the UAE and Qatar, and this seminar has helped enhance the way in which we communicate and interact with our customers, a critical factor for any business,” said Asif Osman, Head of Commercial and Rewards, Air Miles.
“To ensure that our personnel get the right training, we could think of none other than Ron Kaufman to share his experiences and effectively guide us on service culture and quality customer service.”
Kaufman has been training Mid East organisations for more than 15 years. With plans to expand in Bahrain and Saudi Arabia in the near future, ‘Up Your Service’ will help Air Miles set regional standards in customer service among loyalty programmes.
"UP Your Service! is important for people who serve external customers and for everyone who works in an organisation. Excellent internal service makes it easy for colleagues to give outstanding external service.” said Kaufman.
With expansion plans in the pipeline, Air Miles aims to step up its initiatives in providing dual servicing capabilities, a key to customer loyalty, for both, participants and card-holders.
“Through the Seminar organised by Air Miles, Ron Kaufman has reminded us just how important it is for companies to think from the customer’s point of view,” said Nitin Sapre, Sales and Marketing Manager, Hertz.
At the seminar, Ron discussed key topics that included Air Miles increasing and sustaining loyalty for its card-holders, how to build stronger partnerships with its participants and how Air Miles can boost productivity and morale among its employees.
About Air Miles, Middle East:
Air Miles is the Middle East’s leading multi-participant loyalty programme. In just five years, the programme, which is free to join, has grown more than one million enrolled members from more than 450,000 households in the UAE & Qatar. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.
Air Miles receives over 10,000 new applicants per month and will embark on an ongoing Middle East roll out programme by the end of the year.
Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE and Qatar and is part of Air Miles International that has been running successfully in the UK (‘Air Miles’ & more recently ‘Nectar’), Canada, the Netherlands and Spain for the past 16 years.
Members can collect Air Miles from a massive total of over 100 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Axiom Telecom, Areej, Thomas Cook Al
Rostamani (Travel & Tourism), Gulf Greetings, Hertz, Bin Sina Pharmacies, Hilton Hotels, CineStar Theatres, Pan Emirates Furniture, Rotana Hotels, Jawad Business Group, Al Futtaim Watches and Jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, Al Jaber Optical Centres, Compume, Al Ansari Exchange, Bin Hendi Cafes and Emirates Post.
Air Miles offer a wealth of rewards and experiences to members such as electronics, jewellery, family days out, adventure experiences, hotels suites and airline tickets.
RMMEL also operates the business performance recognition programme Air Miles Incentives, which gives companies the opportunity to capitalise on a wealth of rewards for employees, sales teams, operators, trade partners and corporate customers.
For more information, please visit www.airmilesme.com and www.airmilesincentivesme.com
