Al Bustan Centre & Residence’s partnering strategies have resulted in 12% growth on yearly basis
Al Bustan Centre & Residence, deluxe hotel apartments which offer world-class services and facilities in Dubai, continues to benefit from its unique position in the furnished apartment segment by registering 12% growth.
The homegrown company, which has earned a reputation of making people experience ‘home away from home’, has mapped out a tactical plan to reach its goal of being one of the region’s most preferred furnished apartments. The property has a strong network of partners across GCC, India, Far East and the CIS states and tourists from these markets constitute a good percentage every year.
Al Bustan Centre & Residence has been active in the region since its inception in 1996, and consistently providing credible service in the hospitality sector to support not only UAE’s tourism program but the country’s overall economic development. The property’s contacts with major corporations have proved to be very successful and have been the source of repeat guests.
Moussa El Hayek, Chief Operating Officer Al Bustan Centre & Residence, said: “We have forged very good relations with our business partners that have led to mutual success and sustainable growth over the years. We have been aggressively pursuing the policy of good customer care and excellence in service. At the same time we have formulated a careful strategy to enter into emerging markets. To align with our overall growth initiatives, the property has been revising its product offerings to drive growth. At the same time we took onboard more competent partners across the region and beyond to meet our set targets.”
Moussa continued that the yearly results have exceeded their expectations, driven by strong performance in regional markets. “We occupy a unique growth opportunity across diverse customer segments and end markets due to a wide range of services, and we will continue to move forward with the same strategy we have laid out to capture both profitable growth and improve our return on invested capital."
To become one of the acclaimed family destinations in Dubai, the property along with its proactive management has been continuously introducing innovative tenant mix, promotions, enhancing its facilities and even investing heavily on the property’s physical amenities. The introduction of the new lobby, expensive renovation and the additions of new facilities show a significant advancement in the property’s strategic priorities. All these features are expected to fuel growth and bode well for future revenues.
Moussa added: “Over the years we have stayed focused on our core markets and measured our success on the basis of our efficient business strategy. We understand that being in business is about managing and responding to change. The property recognised that its continued success depends on doing business in an ethical manner, by maximising guests comfort and improving the quality of life of the community it operates in.”
