Six newly launched jewellery brands from Rosy Blue - Fusion, Candella, D2D, La Posy, Suki and Cascade -- will now be available at all Al Haseena Jewellers outlets in the UAE.
Al Haseena Jewellers, part of the ETA Star group, play a leading role in both the wholesale and retail market and have more than two decades of expertise in the UAE’s jewellery sector.
“The new collections from Rosy Blue offer a comprehensive blend of both classic and contemporary jewellery style. The designs look impressive and are in tune with the latest fashion trends and taste in the UAE market. We feel privileged to be associated with Rosy Blue and are confident that their designs will strike a resounding chord with Al Haseena’s customer base,” said Syed M. Salahuddin, managing director, ETA ASCON group.
The jewellery brands are available in 18K gold and are designed to meet the tastes of women across all age groups and from a range of nationalities living in the Gulf region.
“Our new collections are young, trendy and creative and will appeal to a diverse group of consumers, irrespective of their age group. In addition to diamonds, we have used a combination of semi-precious stones, pearls and gems to create a distinctive style,” said Harshad Mehta, Chairman, Rosy Blue FZE.
“The market reach and industry expertise of Al Haseena Jewellers should enable a wider range of women to enjoy the affordable luxury of Rosy Blue’s current collections,” said Mehta
A ‘bouquet of flowers’ for today’s woman, La Posy offers a garland of colours for the young and young-at-heart. The La Posy range is a feminine line that uses semi-precious stones, mother of pearl and diamond combinations that blush in striking colours.
The Suki collection ranges from elegant simplicity to more ornate designs and comes in a stunning blend of pearl and precious metal studded with diamonds.
The Cascade collection is inspired by nature and represents a dazzling waterfall of mesmerizing diamond jewellery. Free flowing diamonds fabulously set in 18kt white and yellow gold, the Candela collection is a beauty that defies gravity.
D2D is another unique collection that uses princess cut diamonds in invisible setting to create an exquisite range for diamond jewellery lovers. The wonderfully crafted D2D also uses rounds and baguettes.
The Fusion collection uses round diamonds in pressure settings and is available in beautiful sets of pendants, earrings and rings to add a sparkle to every woman’s collection.
Rosy Blue’s six new collections are available now at Al Haseena’s outlets across the UAE.
About Rosy Blue
Rosy Blue is the world’s largest diamond manufacturing company and a global leader in the design, manufacture, and distribution of fine diamonds and jewelry. Headquartered in Antwerp, Belgium, Rosy Blue has its factories, offices and stores in more than 15 countries across the globe and is one of the largest Sightholder of the Diamond Trading company (a De Beers Group Company) The company has its own design centers in New York, Antwerp, Hong Kong, Tokyo and Mumbai and globally offers branded jewellery under brand names such as ORRA, ROSIBLU, Canadia, Vera Wang etc. Employing more than 15,000 employees and $1.7bn in sales in 2005, Rosy Blue is firmly established across the value chain and has a major presence in all diamond and jewelry centers globally.
About Al Haseena Jewellers
Al Haseena was established in 1983 and in the past two decades has grown to become a reputable and profitable member of the ETA Star group. From its modest beginnings Al Haseena is now among the foremost jewellers in the UAE. The company is both into wholesale and retail market. From importing bullion & diamonds, to distribution, Al Haseena is an extremely reputable & trusted name in the gold and diamond market. Al Haseena, in keeping with the dynamics of the fast expanding UAE economy has set its sights on a massive and far reaching growth. It has already ventured into an intensive re-branding and re-positioning of the company which has already been initiated through their new and modern showrooms in Bur Dubai, Gold Souk and Abu Dhabi. It has also unveiled its new look diamond showroom at Festival City - a premier mall of Dubai.
