Al Hilal Group launched its Kuwaiti issue of Clientele during a reveal where VIPs and the press were invited at Gusto gallery. Clientele Kuwait will be the first dedicated luxury lifestyle magazine for Kuwait’s upscale-market readers presented in English and Arabic, and published by Al Hilal Group – the Middle East’s leading publishing house since 1978.
Clientele Kuwait will offer its readers a quality publication that will reflect their lifestyles in regards to fashion, finance and investment, art, travel, home luxuries, gourmet dining, motoring, yachting, latest technology and so on. It will be a quarterly publication, providing seasonal guides for the readers in regards to the above subjects. This will enhance the readers’ knowledge on the available and most-talked about products within the market.
Each issue will represent a season i.e. Spring, Summer, Autumn and Winter, in which a specified colour for the cover will be dedicated for each, this will act as a signature for Clientele Kuwait, therefore creating a platform for regularity, commitment and recognition on bookshop shelves, coffee tables etc. In this current competitive environment it is imperative for a publication such as Clientele Kuwait to dedicate its pages to not only satisfy readers but advertisers too. Therefore, Clientele Kuwait’s goal is to provide a publication that will interest readers on all levels, as well as provide the ideal platform for companies to market their products to an exclusive target market.
“We hope that this magazine will follow the same success that Clientele Bahrain has been through over the years," said Sara Al-Haji, country manager, Al Hilal Group, Kuwait.
The magazines will be distributed at residential areas, targeting select residences, such as Dhahia Abdullah Al Salem, Mishref, Rawda, Qurtoba, Adailyia, Surra, Yarmouk, Shuwaikh residential, Nuzha, Fintas (beach side), Messilah, amongst others. All listed companies in Kuwait, as well as large family-owned companies. There will be VIP distribution, such as the Chairman's Club - Burgan Bank, where our publication will be distributed to all their VIP members as well as have exclusive copies at their club. Five star hotels and resorts will all be supplied with Clientele magazines, as well as an exclusive deal with a luxury gym and spa, where 1,000 copies of the publication will be delivered to their members.
Luxury and lifestyle are two things that a lot of people, in Kuwait, look for in their lives and Clientele is launched for that specific reason. This publication will help provide the readers with items and news that will inform them of fresh styles that are in season.
“Clientele is a luxury magazine that caters to the executives who want to know what's new and who is doing what in Kuwait,” said Layla Al-Haji, sales & marketing director, Al Hilal Group, Kuwait
