Al Tayer Trends opens new-look Galler Chocolat-Thé at Mall of the Emirates

Published October 14th, 2009 - 04:38 GMT

Galler, the renowned Belgian chocolate brand, expanded its presence in the UAE with a new-look Chocolat-Thé at Dubai’s Mall of the Emirates, taking the total number of its retail stores to eight. The new store is a concession at Virgin Megastore, near Ski Dubai, on the ground floor of the mall.

Commenting on the occasion, Guillaume Motte, Chief Executive Officer, Al Tayer Trends said: “Chocolate lovers now have one more reason to shop for Galler chocolates. The new-look Chocolat-Thé features a chocolate bar with more than 100 types of chocolates and an inviting tasting area in the brand’s colours - orange, white and black, filled with the delicious aroma of fresh chocolate.”

The Chocolat-Thé concept pioneered by the creator of the brand, Belgian Royal Warrant holder Jean Galler, presents customers with a relaxed ambience to enjoy chocolates - made using only natural ingredients, chocolate drinks and an extensive menu with breakfast options, and healthy dining choices including soups, salads, roll breads, ciabatta, pastries, crepes, ice cream, coffee and tea.
Galler’s 2,100 square feet outlet at Mall of the Emirates is the first to retail the brand’s Les Terriennes line, which completes the Les Élémentaires range of chocolates, inspired by the four basic elements – fire, water, air and earth.

The Les Terriennes line has been developed with a ‘Return to the Roots’ theme and features exotic flavours such as Ginseng, Galanga, Betterave and Gingembre. Ginseng, which is renowned for its rejuvenating effects, combines with chocolate to release a gentle flavour. Galanga extract adds a bit of spice to milk chocolate to bring about an unexpected twist in the tale. Betterave features a lightly peppered beetroot mousse heart with a dark chocolate shell, while Gingembre includes the intriguing combination of Ginger and Carrot.

Galler stores also offer four recent chocolate tablet creations titled Blended, Heritage, Inventive and Virtuous.  Blended tablets explore the fascinating result of blending various cocoa beans from around the world. Inventive introduces new sensations by combining the smooth milk or white chocolate with hazelnut cream, crunchy chips, toasted almonds and dried fruits. Virtuous tablets, with no added sugar, allow the chocolate-lover to enjoy guilt-free Galler delicacies, without compromising pleasure and taste. 

Finally, Heritage presents three Galler classics – Lait Pleine Saveur (perfect balance between cocoa and milk), the trail-blazing Noir 70 (with 70% cocoa) and Noir 85, a smoothly balanced bitter chocolate.

Galler stores present favourites such as the heart-warming real hot chocolate drinks, mixed pralines, ice creams, waffles and a variety of delectable filled chocolate bars and tablets, as well as the Les Élémentaires range of chocolates and seasonal offerings such as special product lines for Valentine’s and Easter. 

Galler, founded in 1976 by Jean Galler, has grown over the last 30 years, but the foundations on which the business was built remain the same: Passion for chocolate, love of perfection and continual creativity. Al Tayer Group is the exclusive franchisee for Galler in the UAE, Kuwait and Bahrain.

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