ALFalak sweeps six major awards at 2010 EATON VIP event in Prague

ALFalak sweeps six major awards at 2010 EATON VIP event in Prague
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Published November 14th, 2010 - 07:09 GMT

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ALFalak Electronic Equipment & Supplies Co, a leading provider of technology-based end-to-end solutions in the Middle East, was rewarded with six major awards ahead of 17 other international distributors during the recently concluded EATON VIP Prague Event held in Prague, Czech Republic. ALFalak Distribution is now authorized to sell all products from Eaton Electrical's diverse portfolio of world leading products.

ALFalak swept three awards in the Performance Category: Outstanding Performer of the year for ALFalak KSA, Best Distributor of the Year (Pulsar Series, Single Phase) for ALFalak KSA, and Steady Performer for Al-Falak Distribution UAE. The company also secured three other awards in the Individual Performance/Recognition Category: Product Manager of the Year for Mohammed Merajuddin of ALFalak KSA, Business Development Manager of the Year for Syed Akthar of ALFalak KSA, and Best Sales Performance for Gilroy Desa of Al-Falak Distribution UAE.

Ahmed Ashadawi, CEO and President ALFalak said, "ALFalak has been instrumental in EATON's success story in the Middle East, as we have achieved a steady year-on-year growth rate that has eclipsed those of other regional markets. The distinctions we have received at the EATON VIP event validate the value and success of our services and the strength of our distribution network. We are also excited now that we call sell all EATON product lines. This will certainly open new channels and give us a great opportunity to penetrate new markets and projects and further drive revenues in the process."

Rahul Sikka, Area Director EATON Power Quality, said: "We are pleased with the performance of ALFalak, which has been a significant factor in the steady growth of our business in the Middle East. ALFalak has been a very efficient and productive distribution partner and also provides a fine selection of complementary services such as superior sales and technical support that add greater value to our product range and ultimately help attract more customers to our brand. "

The EATON VIP event, which was attended by 39 delegates from all over Middle East and 18 distributors, recognised the success of EATON's distribution partners in contributing to the growth of its business in key regional markets. ALFalak has particularly stepped up as a key growth partner of EATON in the Middle East following an agreement to distribute 3Phase products (Powerware series) and ePDU products in early 2010.

ALFalak Electronic Equipment and Supplies Co. is a leading IT distributor marketing some of the industry's leading IT brands such as Microsoft, Symantec, Eaton, D-Link, Logitech, Imation, TwinMOS, among others. 

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